Canadian Woman Lashes Out on the Dyson Airwrap. She Offers a $40 Solution: ‘We Have to Stop Buying Products That Aren’t Working’

Dyson Airwraps have been the rage on social media since their release, but a beauty influencer, Canadian Ginger (@canadian_ginger_), shattered the hype. She believes that people aren’t getting their money’s worth on the $700 product. Instead, she offered a $40 solution that would keep hair effortlessly bouncy and curly all day long.

“Do you guys remember that magical time in the world?” she said on TikTok. The beauty influencer explained that people used to return products that didn’t work back to the stores. Instead of doing that to the Dyson Airwrap, people are now making “how-to” tutorials for it. Other influencers are giving out tips on how to make curls and make them last with the tool.

Some influencers even laid out the steps to make the curls last. Like regular hair curlers, it appears that after using the Dyson Airwrap, hair still needs to be pinned so that it can maintain the barrel shape. In most ads for the product, people who demonstrated the Dyson Airwrap don’t use hairpins to make the curls last.

Instead, the company makes it appear seamless—as if anyone could wake up with wet hair and start curling away before running to work.

De-influencing TikTok on the Dyson Airwrap

“Fucking return it, because it doesn’t work!” She fumed. Then, she took out her hot curlers from Conair—which, at the time, were priced at $40 on Amazon. The Conair curlers need to be preheated for about ten minutes before they can be used on hair. But after that, it can be used like a regular clip-on hair roller.

“We have to stop buying products that aren’t working as well as they should and then coming up with our own solutions to make it work,” she said of the Dyson Airwrap. Simply put, if a product doesn’t work as it’s advertised, then it shouldn’t be patronized.

“Did you see the video of that Dyson dude doing the tutorial? And it was, like, 65 steps,” she says. While it may be an exaggerated point, Ginger is calling out the absurdity of buying an expensive product that’s apparently tedious to use. She emphasized that the item is worth $700 and that there shouldn’t even be four steps to use it.

“For that amount of money, it should also drive me to wherever the fuck I need to go,” she joked.

The $40 suggestion looks like a thousand bucks

Ginger explained why a Dyson Airwrap simply won’t achieve the effect of a regular curling iron. She said, “The reason that a Dyson will never work like a curling iron is because a curling iron will bake heat into the hair.” Meanwhile, the Dyson Airwrap doesn’t encase the hair in heat to form the curl but blows hot air to create the shape.

The benefit of the tool is that it reduces the heat damage hair is subject to when styling it. But for $700, people have greater expectations for Dyson-made curls to hold in place.

Ginger herself confessed that she has a Shark hair dryer that she received as a gift. Although she enjoys using it because it’s light, she wouldn’t have bought it herself because she also thinks that its air-curling feature “doesn’t work.”

“We shouldn’t be giving permission for shitty products to hit the market,” she said. Ginger thinks buying faulty products won’t encourage corporations to do better. When she finally used a setting spray and let her curls down, Ginger looked like she used a Dyson to get her voluminous curls.

In reality, she used a $40 hair curling kit, volume powder, and setting spray. Even with all those products combined, she wouldn’t be totaling more than $100. Branding isn’t everything, especially when the product fails to deliver.

(featured image: canadian_ginger_)

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