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Shots of people smiling while looking into monitors on set. Music that sounds like wonder and mystery. Actors describing the impact their work has had on them. These are the ingredients that make up the hype train.
Star Wars: The Force Awakens has been making full, unabashed use of those techniques along with our nostalgia to create an unstoppable machine, but really, you can apply the approach to anything. Say, Amy Poehler and Tina Fey’s upcoming comedy, Sisters, which opens on the same day? Using humor to break that opening-against-Star-Wars tension, I see …
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