ASCII Ad for Dante’s Inferno Hidden in Digg’s Source Code

Here’s an Easter egg for the ages: the folks at Digg have put an ASCII promotion for Dante’s Inferno in their source code.

Lest you think that Jay Adelson & co. simply take hellbeast-shaped programming notes, the bottom of the ASCII block directs you to the Dante’s Inferno promotional site http://www.hellisnigh.com, with the password “excommunicate.” Alas, you need five more passwords to access the site’s innermost circle.

Better cross promotion than the sickle-tastic Dante’s Inferno book cover, IMO.

(h/t The Nerdery’s Twitter)