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According to Seoul Sync, this is a Pikachu Parade, something that took place over the weekend to celebrate Park Se-Joon, the first Korean to win a world Pokémon championship. The parade happened four times a day, along with card games, quizzes, and more.
A similar Pikachu flash mob appeared in Yokohama, Japan during their Pokémon day in August. My heart can’t take it.
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