Under Steve Jobs, Apple changed how most people listen to music and established a gold standard for both smart phones and tablet computers. All this while the company’s set-top box called Apple TV has seen only modest sales. However, excerpts from Jobs’ forthcoming authorized biography by Walter Isaacson suggest that Apple’s assault on the living room is only just starting.
Isaacson said that Jobs wanted to make TV simpler, more elegant, and fully connected to Apple’s existing media infrastructure. The Washington Post quotes Isaacson quoting Jobs:
‘I’d like to create an integrated television set that is completely easy to use,’ [Steve Jobs] told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’
Rumors of an updated Apple TV have been swirling for some time, but perhaps some far grander could be the last “one more thing” Steve Jobs has in store for us.