You knew this day would come.
What started off as a silly little iPhone game where you put birds in a slingshot with the hopes of killing pigs has turned into an explosive cash cow. Merchandising and licensing of Angry Birds seems to have no end. The most recent addition of course has been Star Wars but Rovio, the company behind the game, wasn’t content to stop there. A press release sent out today says:
On the third anniversary of the release of Angry Birds, Rovio Entertainment has announced that Despicable Me producer John Cohen has signed on as producer of the upcoming Angry Birds movie. David Maisel, former Chairman of Marvel Studios and executive producer of Iron Man, will be executive producer of the 3D CG-animated feature film, coming to theaters in summer 2016. The film will be produced and financed by Rovio Entertainment.
So, some pretty good names behind it but what is it going to be about? That, we don’t know. However, the press release tells us they are playing it smart. “Following Marvel Studios’ example, which was architected by David Maisel, Rovio will produce and finance the movie outside the studio system and retain full creative control while creating innovative entertainment at the highest level of quality.”
Are you ready to watch an Angry Birds movie? Considering LEGO will just be putting out their first full-length feature on the big screen, Angry Birds is way ahead of the curve.