comScore Volkswagen Fat Dog Super Bowl Ad | The Mary Sue

Volkswagen’s Star Wars Super Bowl Commercial is Here; Has Almost Nothing to do With Star Wars

I See What They Did There


Looks like ‘wagen completely buckled under the pressure of coming up with a Super Bowl ad on the level of catchiness of last year’s offering, so they decided to do something kinda ‘eh’ and tangentially tie the two together, attempting to ride on the coattails of their past success. I wonder how many people are going to watch this on game day, having never seen last year’s commercial, and have no idea what they are looking at.

Alternatively, they could have remade the commercial with an adorable version of another famous character, and given it a twist ending. Ah well.

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Susana Polo thought she'd get her Creative Writing degree from Oberlin, work a crap job, and fake it until she made it into comics. Instead she stumbled into a great job: founding and running this very website (she's Editor at Large now, very fancy). She's spoken at events like Geek Girl Con, New York Comic Con, and Comic Book City Con, wants to get a Batwoman tattoo and write a graphic novel, and one of her canine teeth is in backwards.