comScore Vintage Weight Gain Fashion Ads | The Mary Sue

Travel Back to a Time When Gaining Weight Was In Fashion

Hey! Listen!

If you’re familiar with the phrase “thigh gap,” you might want to check out our sister site Styleite’s vintage-tastic list of 23 ads hailing from a time when being curvy, not thin, was the height of fashion. The times, they are a’changing. It’s almost like conventional standards of beauty are arbitrary, and you should be able to look however you want without the fashion industry telling you it makes you unattractive. Hmmm.

One more example is behind the jump. For the complete gallery, head to Styleite.

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