Padmé star wars meme where she's laughing and asking "right?" and then making a serious face and again asking "right?"

This Has To Be an Early April Fools Joke, Right? … Right?

Urban Decay. I haven’t heard that name in a long time, not since I went to a high school with an inordinate amount of theater kids. It’s a makeup brand that’s supposed to cater to an “alternative” kind of look, and was popular amongst the goths and scene kids in particular who’d haunt around the amphitheater (for reference, they had a Tumblr called “The Violet Underground”).

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However, what also made them incredibly popular was their wide range of colors for all kinds of skin tones, which made them one of the most accessible makeup brands out there. And now, it would seem, they’re trying to broaden their access even further, by way of … well … just take a look at this.

I had to do a double-take when I saw this. I’d forgotten all about Urban Decay, so for a moment, my brain was fried between my personal distaste for lube and whether or not this was literally just goopy makeup.

It’s not. It’s lube. Cast upon purple ultraviolet light, we have a big ol’ puddle of good-good and a canister getting stroked better than your dad’s Sunday golf club.

Is this satire? Most likely. They are having a very silly time of it in the comments:

However, they’re also taking the more positive spins somewhat seriously:

And like, look, obviously same, we love normalizing sexual health products, but I always raise an eyebrow when corporations try so hard to relate to us peons. What’s your angle here, Urban Decay? What’s going on here? Did you really just let an intern have fun with it to gain more followers, or is this a distraction from other things going on?

Okay, yes, I’m jaded, and you’re welcome to ignore me and enjoy the funny sex joke—if it is a joke. Is it? April Fools’ Day is tomorrow, and this was posted yesterday … maybe? Or are we getting smoky purple lube now? Eh, no thanks, not for me at least. I don’t like my oral sex to be grape flavored. But y’all go crazy, have fun with it.

Who knows? Maybe it’ll double as makeup in the end, anyways, both for your genitals and your eyes. Just make sure to drink plenty of cranberry juice after administering.

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Madeline Carpou
Madeline (she/her) is a staff writer with a focus on AANHPI and mixed-race representation. She enjoys covering a wide variety of topics, but her primary beats are music and gaming. Her journey into digital media began in college, primarily regarding audio: in 2018, she started producing her own music, which helped her secure a radio show and co-produce a local history podcast through 2019 and 2020. After graduating from UC Santa Cruz summa cum laude, her focus shifted to digital writing, where she's happy to say her History degree has certainly come in handy! When she's not working, she enjoys taking long walks, playing the guitar, and writing her own little stories (which may or may not ever see the light of day).