comScore There's a Bra That Sends Tweets When It's Unhooked | The Mary Sue

This Bra Tweets Whenever It’s Unhooked

she blinded me with science

What a world we live in. Every time this bra by OgilvyOne Athens is unhooked it tweets a reminder to @TweetingBra‘s followers to perform monthly breast self-exams. Awww. I was prepared to be all curmudgeonly about the idea of a tweeting article of clothing, but then it’s actually for a good cause. I won’t be so kind when someone invents a pair of pants that tweets a bad pick-up line every time they’re unzipped.

Actually… I might. That sounds ridiculous and amusing.

(via: Fashionably Geek)

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