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Starbucks Wants to Sell You a $1 Reusable Cup for Your Morning Coffee

Coffee leviathan Starbucks wants you to kick your morning habit -- no, not your coffee. God, they're not monsters. They just want to see you ditch the disposal cups that so many of us use and then toss into a garbage can -- or, yes, at a particularly annoying co-worker before our second cup. The retailer is banking that they can get more customers using reusable tumblers for their morning joe by crashing the price point, introducing a new reusable coffee cup in their stores in North America that will cost just one dollar.

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