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How Did Wiffle Ball Trademark the Color Yellow?

We recently came across a photo that's apparently been circulating the Internet for a little while now, which depicts a Wiffle Ball bat that says "The color YELLOW is a registered trademark of The Wiffle Ball, Inc." No, the pic isn't Photoshopped; yes, The Wiffle Ball, Inc. has trademarked the color yellow, in a fashion, although you needn't be afraid of eating corn-on-the-cob or growing dandelions. So what does it mean, exactly?

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