comScore Jan Nyberg | The Mary Sue
The Mary Sue

Jan Nyberg

Swedish Toy Company Publishes a Genderswapped Christmas Catalog

Supergirly

If you're a toy company called out on enforcing gender stereotypes by filling your catalog with girls dressed as princesses and boys dressed as superheroes, what do you do? If you're Top Toy, one of Sweden's largest toy chains, you print a genderswapped Christmas catalog featuring girls with Nerf guns and boys with doll houses and Hello Kitty. Duh.

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