If you’ve shopped for children’s clothing lately, then you know that gendered assumptions abound in the apparel aisle. A handful of start-ups aim to buck those stereotypes, such as Svaha (pictured above), Handsome In Pink, BuddingSTEM, Princess Awesome, Girls Will Be, and Quirkie Kids. Several of these companies’ founders spoke to Bloomberg about their goals; Svaha founder Jaya Iyer, for example, created her company in response to her own daughter’s clothing desires:
[My daughter] was very upset with me for not ever buying her anything with astronauts on it. Then she started telling me: ‘I want a ninja on my shirt.’
It’s an understandable request!
Sharon Choksi and Martine Zoer, founders of Girls Will Be and Quirkie Kids respectively, had similar experiences with their kids. There’s no reason why dinosaurs and trucks can’t be on pink T-shirts—and indeed, a kid of any gender might well enjoy wearing such a shirt. The next generation deserves a colorful, dinosaur-filled fashion future!
(via Bloomberg, image via Svaha)
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