Microtransactions in games and other programs are nothing new, and neither are incredibly expensive ones. Snoop Lion’s new app for iOS and Android, Snoopify, allows you to purchase different sticker packs to cover your photos in. So you’re buying pictures to attach to bigger pictures that you look at on your phone. And they’re all making money for Snoop– even the sticker that costs one hundred dollars.
Now, you can get a whole bunch of stickers– a fist full of dollar bills, chicken and waffles, sunglasses, bubble letters reading “What It Do , Nephew?” But the most ridiculous of all is the Golden Jay sticker, which costs $99.99 and is literally just a sparkling gold-colored jay. This was probably just added to the app as a joke, but it’s been purchased at least 15 times now. Check out the jay here in all its glory.
To be completely fair, it looks good for a laugh — maybe once. I get that repping weed culture is a thing to do, and that employing the Golden Jay will probably get Snoop to retweet you, but there’s no getting past the fact that you’re paying $100 for a virtual weed sticker. Think of all the actual weed you could buy with that!
I also cannot resist pointing out that while the app is called “Snoop Lion’s Snoopify,” one of the icons available for purchase is a Snoop Dogg pin. I thought he had retired the Dogg name after being reincarnated? This isn’t something that the target audience would care about, but I can’t help but see a layer of disconnect here.
(via Kotaku, image via Collapse The Light)
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