Six-year-old Ryan, who is the host of a popular YouTube channel called “Ryan ToysReview,” apparently made $11 million this past year, according to The Washington Post. Since he was three years old, his parents have been recording his reactions to unboxing and playing with toys. He also does kid-friendly food challenges. Among other YouTube celebs, he ranks number eight, says Forbes. While this is before taxes and fees, the reality is that a six-year-old is now a millionaire. That’s legit impressive.
Ryan’s career started with a 15-minute video about a LEGO set, prompted by him asking his mother why other kids were on YouTube and he wasn’t. Four months into the adventure, he released a video called “100+ cars toys GIANT EGG SURPRISE OPENING Disney Pixar Lightning McQueen kids video Ryan ToysReview,” which went viral and as of this writing has “802,032,431 views.”
Ryan became an internet sensation, and even NBA player Kevin Durant was featured in one of his videos doing a kiddie science experiment. His simple, adorable, inoffensive videos appeal to both parents and kids—and advertisers. Right now, as of 2016 his most popular video is “HUGE EGGS SURPRISE TOYS CHALLENGE Inflatable water slide Disney Cars Toys Paw Patrol Spiderman” with “1,032,640,333 views.” He is living the dream of millions of kids everywhere: playing with toys all day and meeting celebrities. Even I’m jealous.
On the business side, these “safe” videos are great for advertisers who want to showcase their items for a huge audience.
“If a product gets 10 million, 20 millions views, and you see that Ryan loves it, or other kids love it, it has a huge impact at retail,” said Jim Silver, CEO of the reviews site Toys, Tots, Pets, and More.
Plus, kids love watching Ryan. He has an international appeal, with kids from India having their parents write in to tell Ryan that, “He wants to say hi n says you are his small brother lol…we are from India and best wishes from all of us” or another parent saying that Ryan’s videos help their autistic son “speak, use his imagination, and properly use toys! He enjoys these videos several times a day and i would just love to say thank you!”
So congrats to Ryan our mini-millionaire: six and already more financially successful than the sitting president.
(via The Washington Post, image: YouTube )
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