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London “Augmented Reality” Bus Stop Has Commuters Seeing Things

The Ministry of Magic is going to have its hands full with this.

Pepsi recently installed incredible new technology at a bus stop in London and tricked commuters into running from approaching meteors, dodging tigers, and photographing a robot invasion. I would say they should implement this in New York, but my commute is already unreasonably harrowing.

The augmented reality ad is part of the Pepsi Max: Unbelievable campaign, and although I’m not sure a drinkable sugar-free soda is quite as surprising as a giant tongue snatching pedestrians up from the street, Pepsi’s prank could herald a future of augmented reality in advertising. I’ll start perfecting my “shocked” face now.

(via Time)

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