London “Augmented Reality” Bus Stop Has Commuters Seeing Things
The Ministry of Magic is going to have its hands full with this.
Mar 24th, 2014, 12:14 pm
Pepsi recently installed incredible new technology at a bus stop in London and tricked commuters into running from approaching meteors, dodging tigers, and photographing a robot invasion. I would say they should implement this in New York, but my commute is already unreasonably harrowing.
The augmented reality ad is part of the Pepsi Max: Unbelievable campaign, and although I’m not sure a drinkable sugar-free soda is quite as surprising as a giant tongue snatching pedestrians up from the street, Pepsi’s prank could herald a future of augmented reality in advertising. I’ll start perfecting my “shocked” face now.
(via Time)
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