The group Exit Deutschland, which aims to help youths escape the Neo-Nazi subculture in Germany, has found a new and subtle way of communicating with their target audience. At a recent rock concert targeted at right-wing extremists, the group anonymously disseminated 250 black t-shirts emblazoned with skull and crossbones and the moto “Hardcore Rebels – National and Free.” However, once the shirts were laundered they underwent a surprising transformation.
The skull motiff completely vanished in the wash, replaced by, “Was Dein T-Shirt Kann, Kannst Du Auch.” This translates to, “What your t-shirt can do, so can you” with information on contacting the Exit Deutschland organization. Exit-Deutschland’s co-founder Bernd Wagner said that goal was to communicate with youths at home, when they are alone.
To date, the group has helped 400 young people escape the Neo-Nazi subculture, but Wagner says that wasn’t necessarily the goal behind the shirts. Instead, Wagner aims to simply present an offer that he hopes people will remember if they have a change of heart.
(Spiegel Online via Slashdot, image via hypervocal)
