comScore

Smart Phone Manicure Tool “Nailbot” Aims to Support Girls’ Interest in STEM

Nailed it.

[brief pic description]

The Nailbot, a new device from all-female startup Preemadonna, allows users to apply nail art via their smartphone. That sounds basically like magic to me, which is a pretty clear indication that I could have used more fun, accessible STEM in my life growing up.

According to Preemadonna founder Pree Walia, Nailbot aims to give girls exactly that. Speaking to TechCrunch, Walia explained:

We’re focused on nail art as a form of creative expression. We wanted to build an automated device to paint nails. Nail art is this form of creative expression that girls of many ages use. We wanted to meet girls with technology that’s relevant to their lifestyle.

Although at $199 the Nailbot may not be accessible for many girls, TechCrunch reports that Walia has also started an Ambassadors program designed to get young women interested in “digital storytelling, computer programming and hacking, or digital and graphic design.” Preemadonna is also beginning to collaborate with organizations like Girl Scouts of New Mexico Trails and Maker Girl.

Wearable, feminine tech seems to be an increasingly popular way to introduce girls to STEM fields that wouldn’t have traditionally been accessible to them. Although I think it’s important to note that not all girls are excited by the prospect of new nail art or bejeweled bracelets, that doesn’t negate the value of empowering kids who are interested in traditionally feminine pursuits. It’s exciting to see female entrepreneurs take interests like nail art that are traditionally seen as frivolous (probably because they’re also ‘girly’) and showcase that activity’s preexisting creative and intellectual potential.

What do you think, gang?

(via Jezebel)

—Please make note of The Mary Sue’s general comment policy.—

Do you follow The Mary Sue on Twitter, Facebook, Tumblr, Pinterest, & Google +?

Have a tip we should know? tips@themarysue.com

Filed Under:

Follow The Mary Sue: