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Stephen Colbert Lays Into the Aggressive Force Awakens Marketing Blitz With Star Wars Eggs

Everyone knows that the original Star Wars movies made its bank through merchandising and toy deals. It figures then, that the marketing blitz for The Force Awakens has been super aggressive, and it also figures that Stephen Colbert is totally going to make fun of that. Because he’s Colbert.

Truth is, Colbert’s a Star Wars superfan, and watching him get all bright-eyed and geeky about showing off his original Star Wars bath set (actually a thing!) is nothing short of endearing. But after he lays into the Star Wars Cover Girl line–which we’re still pretty excited about, by the way–that’s when we make the jump to lightspeed.

I mean… Star Wars Eggs? You know that stuff would sell like hotcakes. Because, well… you need them to make hotcakes. You see what I did there?

(via Uproxx)

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Jessica Lachenal is a writer who doesn’t talk about herself a lot, so she isn’t quite sure how biographical info panels should work. But here we go anyway. She's the Weekend Editor for The Mary Sue, a Contributing Writer for The Bold Italic (thebolditalic.com), and a Staff Writer for Spinning Platters (spinningplatters.com). She's also been featured in Model View Culture and Frontiers LA magazine, and on Autostraddle. She hopes this has been as awkward for you as it has been for her.