MySpace is presently announcing Mashup with Facebook, a platform-syncing program that lets MySpace users port their data from Facebook, with a focus on entertainment.
Sifting through MySpace’s announcement (below), a few key details emerge. Perhaps the most readily apparent aspect of the program is that the Facebook “Like” button will appear on every page of the site “to give users an easy way to share their entertainment interests with their friends on Facebook.” Moreover, while MySpace already allows some synchronization with Facebook Connect, Mashup takes this to the next level, thanks to “algorithms that help enable the discovery, expression, and connection to entertainment content,” which are plugged into all of that incoming data from Facebook to create a thorougher map of MySpace users’ interests.
According to AllFacebook’s Nick O’Neill, MySpace CEO Mike Jones addressed bloggy charges that the mashup signaled a “surrender” to Facebook’s growing influence; rather, Jones “emphasized that this is part of the company’s new focus on ‘social entertainment.'”
There’s no question that Facebook, with more than five times as many users as MySpace, has won at the game of becoming the social network for day-to-day life; however, MySpace still has 95 million unique visitors per month. By comparison cool kids’ darling Tumblr had 6 million unique visitors last month. In leveraging that userbase and doubling down on its strength in entertainment, MySpace may have hit upon its best possible strategy for fighting its decline, and while we haven’t test-run the Mashup integration, it certainly looks slick, and could well prove a smart tactic.
Today, Myspace announced Mashup with Facebook, a new feature that allows Myspace users to easily create a personalized stream of entertainment content. With a simple one-click set-up, the likes and interests of a user’s Facebook profile are ported over to Myspace, enabling a user’s stream to become immediately populated with the entertainment content they already love. Users also have the ability to program their own streams based on recommendations and trending topics bubbling up on Myspace, while also engaging with other fans that share the same interests and passions in music, celebrities, TV, and movies.
“We are thrilled to further our collaboration with Facebook through Mashup with Facebook. This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream. The stream is one of our most popular features on Myspace, and it is now delivering an even richer entertainment experience of relevant content for our users to enjoy,” said Mike Jones, CEO of Myspace. “I’m particularly excited because so many people will be able to have the immediate satisfaction of enjoying their own entertainment program that they have customized themselves as well as connecting to all their passions and to the Myspace community at large.”
“Sharing entertainment and music interests is part of many of our friendships, online and off,” said Dan Rose, VP of Partnerships and Platform Marketing, Facebook. “Myspace is giving people an easy way to bring their favorite bands, celebrities and movies from Facebook to create a personalized experience on Myspace from the start.”
About Mashup with Facebook
Mashup with Facebook is an opt-in feature that is quick and easy to set up. Users can visit Myspace.com and click on the Mashup with Facebook button to begin. In just a few simple steps, a basic Myspace profile is created and users can immediately begin building their personal profile based on information they’ve listed in their Facebook profile. Built into the feature are robust algorithms that help enable the discovery, expression, and connection to entertainment content for a user to customize their Myspace profile. Specifically:
- Facebook “likes” and “interests” are matched to relevant Myspace topic pages, profiles, video programming and other content in entertainment categories such as, music, celebrities, TV, and movies
- Tailored recommendations of new topic pages and profiles are surfaced in real-time to enable discovery of new entertainment experiences and greater customization
- Subscriptions to a broad array of entertainment programming, including originals, exclusives and content from around the Web are automatically enabled based on personal preferences and settings
- Passionate fans within the Myspace community are connected through “friending” and “following” features of Myspace topic pages and profiles
Mashup with Facebook builds upon Sync with Facebook, a recently introduced popular feature that enables the syncing of a Myspace status update with a Facebook profile or Page. In just one month, Facebook Sync has reached over one million Myspace users and growing.
Mashup with Facebook is available now to Myspace users globally. Myspace will also soon be implementing the Facebook Like button across the site to give users an easy way to share their entertainment interests with their friends on Facebook.
For a brief product demonstration, screenshots and video check out the multimedia gallery below, or visit our Press Room –http://www.myspace.com/pressroom/2010/11/myspace-introduces-mashup-with-facebook.
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