Target, a family-friendly store reliable for all your household needs, is about to turn into a chaotic wasteland thanks to a makeover celebrating Mario Kart 8 Deluxe‘s launch on April 28th for the Nintendo Switch. More than 650 stores are going to go into “Mario-mode,” in Target’s words, bringing some “extra-special fun” to the aisle.
Senior vice president of merchandising Scott Nygaard says the decorations will give “generations of Mario fans a shopping trip they won’t soon forget.” When you enter a Target, the motion sensors will “fire up flashing lights and play Mario’s catchy theme song” and instead of regular ol’ carts you’ll get a “Super Target Kart” based on Mario, Luigi, or Princess Peach. These changes are actually pretty cute, but visitors should prepare for children and adults alike to start racing through the aisles jumping on their carts and tossing bananas.
Target has way too much trust in its visitors to not make something dangerous out of this promotion. Heck, I’m not even sure I trust myself. All I can tell you is that if I were still in high school I would walk straight to the Target Greatland at our local town center, grab myself a Princess Peach cart, and start jousting with my friends in the aisles. Once that starting bells plays at the store entrance, it’s all over.
Changes also include Mario-themed bollards outside the store which are reminiscent of the way the southern gatehouse of the London Bridge displayed the severed heads of traitors impaled on pikes. If you get run over by some 13-year-old in the stationery aisle, they warned you.
What do you think about the promotion?
(via Nerd Approved, Image: Target)
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