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Hearts, Stars, and Horseshoes, Clovers, and the Tesseract: Loki Charms Are Coming

Does Loki get soggy in milk?


Loki Charms

Do you know what would go great with the upcoming Disney+ premiere of Loki this Wednesday?


General Mills has announced that they will be releasing a, quote, mischievously delicious variant of Lucky Charms to coincide with the release of Loki’s television series. Starting at 11 AM EST on June 9th, fans will be able to combine their unbridled passion for cereal and the God of Mischief with the release of Loki Charms.

At last, fandom has come full circle.


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A post shared by Bam (@bamboota)

As several have pointed out because, well, that Marvel cereal art from Bamboota and Elliot Fernandez was so dang charming back in 2014!

As we can see from the announcement trailer for the cereal, after Lucky the Leprechaun sings the iconic jingle, he takes off with a bowl of cereal to, presumably, get ready to sit and watch the premiere. Loki, ever the delightfully extra tricker, literally appears on the scene instead of using the door, grinning over his greatest achievement yet: becoming a cereal mascot. His image takes over the Lucky Charms box and he lets out a wicked cackle, Tom Hiddleston’s image on the side of the box because we all know multiple Lokis can exist at the same time.

To be fair, Loki is being pretty humble about this, after all, it doesn’t look like the shapes of the marshmallows have changed at all. It’s nice that he kept it the way Lucky left it, you know? He also perfectly mimicked Lucky’s pose on the box, clearly an homage to such a legendary cereal mascot. I’m betting the cereal tastes exactly the same, too, and know that we’ll never know the truth because NO ONE is gonna open the box, oh no, this screams COLLECTOR’S ITEM that sits on a shelf full of Marvel merch.

I am curious to see what the back of the box looks like, though. I’m partial to those cute kid games they put on the back, like Lucky maneuvering through a maze of rainbows.

Can Loki maneuver through a maze of rainbows, please?

As entertaining as it would be to waltz into a grocery store, burdened with the glorious purpose of snagging a box of toasted oats and marshmallows before it’s sold out, the cereal will only be available at the Mischievously Delicious website for $8 a box (which includes shipping).

For a limited time.

Yep, this is one of those limited-time deals where you’re probably gonna have to be at your computer before sunrise. According to, there will only be 3500 boxes of Loki Charms available, though there is an encryption code on the website that, when cracked, will get you early access to the cereal. That’s limited to 1000 people, though, so as I’m writing this it may already be too late.

They’re magically exclusive?

Are you excited about Loki Charms? Are you gonna try and get a box? And, more importantly, what Marvel character should be the next with a cereal tie-in?

(Image: General Mills/YouTube screenshot)

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Briana (she/her - bisexual) is trying her best to cosplay as a responsible adult. Her writing tends to focus on the importance of representation, whether it’s through her multiple book series or the pieces she writes. After de-transforming from her magical girl state, she indulges in an ever-growing pile of manga, marathons too much anime, and dedicates an embarrassing amount of time to her Animal Crossing pumpkin patch (it's Halloween forever, deal with it Nook)