Improv Everywhere’s MP3 Experiment Seven Creates Lighthearted Public Chaos in Manhattan

Improv Everywhere started out as a prankster group and evolved into a group that likes to create what they call “organized fun.” Their latest “mission” involved over 3,000 participants downloading an MP3, going to a retail store in New York City, pressing play, and following the instructions given in the MP3 file. The above video is the result.

The instructions included slow dancing with a product of the participant’s choice in a retail store, freezing in the middle of the street, high fiving strangers, and having a toilet-paper-wrapped mummy dance party in Bryant Park.

There are seven MP3 Experiments in total, all of which grow in participants from the previous experiment.

(Improv Everywhere via Gizmodo)