Uh @IHOP I really must advise against. pic.twitter.com/wFKzP1YDSR
— Katie Mack (@AstroKatie) October 18, 2015
IHOP came under some fire recently for their captions on social media which used objectifying language to describe pancakes (yes, that was a real sentence). I mean, I found it more weird than offensive because I don’t look at my pancakes like that but it doesn’t sit quite right with me phrases used to insult girls are seen as funny and marketable here. It’s a little bit gross, and I feel like using phrases like “butter face” weren’t the best decision so I’m glad they decided to take down those particular posts.
Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We’re sorry. — IHOP (@IHOP) October 19, 2015
To be fair, it wasn’t only girls’ bodies that were likened to IHOP food (at least, in the ensuing photoshop jokes).
@AstroKatie @IHOP not sure but two wrongs don’t make a right here pic.twitter.com/Po90kD6UOK
— History guy Ryan (@HaverOfOpinions) October 18, 2015
Many articles pointed out that IHOP’s Twitter in general somehow found its way into the hands of a college frat boy. They’re obviously aiming for a younger demographic which is a bit hit or miss. It’s cool that they’re taking risks with their social media, but they are slowly turning into a parody of themself. Here are some more selections:
DEEZ are NUTS pic.twitter.com/eqfq1gFm01 — IHOP (@IHOP) October 9, 2015
bacon cheeseburger, bacon, bacon, cheeseburger, baconcheeseburgerrrrrrrrrrr pic.twitter.com/YqDyHf0Ljt
— IHOP (@IHOP) October 12, 2015
Dress for the dinner you want *shows up covered in pancakes and syrup*
— IHOP (@IHOP) September 22, 2015
Then again, I am writing about IHOP so I guess the joke’s on me? What did you think about the IHOP captions?
(via Huffington Post)
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