The Hunger Games won’t have a panel at SDCC this year, but fans in attendance can still get a peek at  Mockingjay: Part 1. The trailer will be introduced in San Diego by as-yet-unnamed cast members, but it won’t be screened in Hall H. Instead, the new look at one of this year’s most anticipated releases will be revealed on the 8.4 inch screen of a Galaxy Tab S as part of a collaboration between Samsung and Lionsgate. President Snow would probably be proud.
An e-mail we received about the partnership explained,
In a first-of-its-kind experience, fans will have the opportunity to preview the highly-anticipated The Hunger Games: Mockingjay – Part 1 trailer on the Galaxy Tab S at an exclusive premiere in San Diego during Comic-Con on Friday, July 25. For those outside San Diego, beginning Saturday, July 26, fans can visit participating Samsung Experience Shops within Best Buy locations nationwide throughout the weekend to preview the trailer.
At 12PM next Friday, cast members will introduce the trailer in the Capitol Gallery, located in the Samsung Gallery Experience in the Hard Rock Hotel (that ridiculous sentence deserves to be read in a Caesar Flickerman voice). If you won’t be attending SDCC, fans willing to visit Best Buy to view a preview of the trailer will receive a free ticket to the November 21st premiere while supplies last. “Owners of select Galaxy devices” can also download the “Hunger Games Movie Pack App” for access to exclusive content such as scripts, book excerpts, and clips.
I’m excited that Hunger Games will have a presence at SDCC, albeit a strange one. As Collider points out, Mockingjay hardly needs Samsung’s help to sell tickets (although I suspect debuting the trailer on a ridiculously small screen at such a notoriously crowded con will help to heighten demand for the new footage), so if anyone stands to benefit financially from Samsung’s monopoly—er, access to the trailer—it’s Samsung themselves.
Personally, I suspect that the collaboration might in part be another shrewd attempt on the behalf of Mockingjay to make fans feel like we’re part of Panem. The first teaser prompted the audience to feel complicit in President Snow’s greed, and if a movie were to premiere in the Capitol, I’m fairly certain it would be accompanied by the kind of ridiculousness and frenzy that screening a trailer on a tablet at SDCC is sure to provoke. (I doubt the Capitol would offer free tickets to anyone, though. That’s not how they roll.)
Regardless, I’m excited that we’ll be getting a better look at the movie in just one short week. Samsung today. Samsung tomorrow. Samsung forever.
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