Google Setback: Nexus One Trademark Denied

Well, this is inconvenient: the U.S. Patent and Trademark Office has rejected Google‘s application to trademark the name “Nexus One,” on the grounds that it sounds too similar to an existing product.

Geek.com: “The application was refused because of “likelihood of confusion” with an existing trademark of the word “Nexus”, which was registered by Integra Telecom, a telecommunication services company, in 2008.”

Google plans to challenge the decision; Integra, for its part, told Computerworld that “it appreciates that the USPTO is protecting its trademark rights. It also said it hopes to work the matter out with Google.”

(via Computerworld and Geek.com; h/t Gizmodo)