Google Set to Acquire Top Level Domains “.youtube,” “.docs,” and “.lol”

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In a blog post, Google announced that it was participating in the Internet Corporation for Assigned Names and Numbers application process for new top-level domains. You know, the process that is going to make “.geekosystem” into a reality. Though short on details, the post suggests that the company is aiming for some pretty interesting purchases.

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The brief blogpost outlines four categories of domain purchases Google is planning to make, and an example of each. From Google:

  • Our trademarks, like .google
  • Domains related to our core business, like .docs
  • Domains that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified
  • Domains we think have interesting and creative potential, such as .lol

The first of these categories, defending trademarks, has been a problematic issue for the new expansion of top-level domains. Companies and other major organizations will now be forced to not only purchase relevant .com URLs, but novel top-level domains as well. In this example, Google is trying to purchase .google to prevent someone else from getting it first and running a website like Remember how used to be a porn site? Same problem, just different domain.

The creation of these new top-level domains has been rather fraught since it was announced some months ago, and ICANN is now putting a freeze on the application process.

Though Google has remained tight-lipped about what it intends to do with these domains, or what other domains it will be purchasing, one thing is certain: If their applications are accepted, they’re going to spend a lot of money. Purchasing just a single new domain costs $185,000 up front and another $25,000 a year to keep the domain. Hopefully whatever “.lol” hilarity Google is planning will be worth it.

(Google Blog via Ad Age)

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