It’s widely known that the search juggernaut Google, despite all its side projects, is an advertising company at heart. According to a new infographic from research carried out by the good folks at WordStream, some 97% of Google’s income is from advertising. Much that is from the auction-based AdWords service, which allows ad buyers to purchase ads that will appear for certain search terms. The infographic breaks down the search terms into categories, and gives the cost per click (CPC) that Google takes in.
WordStream’s research concluded that insurance-related search terms brought Google some $55 per click. While that’s surprising, it sets the town for the rest of the heavy-hitting categories, which include “loans,” “mortgage,” and “attorney.” One takeaway from this would be that people are concerned about money these days. Another would be that Google is probably not so concerned about its cashflow.
(WordStream via TechCrunch)
