Goldman Sachs’ Secret Web War with the White House Over Google Search Ads

ABC News is reporting that the Obama White House, in response to the SEC‘s suing Goldman Sachs for fraud, bought an ad for the Google search terms “Goldman Sachs SEC as part of an online ad campaign for financial reform. A simple search for those terms led to a page titled Organizing America that serves as a call to action for people frustrated with Wall Street.

Recommended Videos

According to Phil Noble, founder of Politics Online:

A keyword search for advertising is nothing new, but they have incorporated keyword searches into their daily war room activities. These guys are reacting to what’s in the news and creating a minute-by-minute strategy.

Goldman Sachs’ people weren’t slouches about it either: they countered by buying an ad for the same search terms that led to their statement on the SEC suit, bringing the two sides into what the Daily News called a “click-for click clash of the search terms.” The timing of the ads have also garnered criticism from the right on how involved the White House was in the case.

Translation: The Obama White House and Goldman Sachs are demonstrating the power of search and the importance of our search patterns for support for legislation. This is only proof of how both sides have gotten more tech savvy.


The Mary Sue is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article ‘Mamma Mia!’ Star Sara Poyzer Says a BBC Production Replaced Her With AI
Sara Poyzer performs at the Magic at the Musicals event in 2019
Read Article In Moment of Unbelievable Irony, Midjourney Accuses Stability AI of Image Theft
Spider-Man pointing at another Spider-Man, who is pointing back.
Read Article Elon Musk May Be the Lesser of Two Evils in This Legal Battle With OpenAI
Elon Musk at the 2022 Met Gala
Read Article A.I. Scammers Are Impersonating Real Authors to Sell Fake Books
A robotic hand holds a pencil.
Read Article Sexist Trolls Drive Away Twitch’s Top Female Streamer After 10 Years
Imane "Pokimane" Anys at the 2023 Green Carpet Fashion Awards
Related Content
Read Article ‘Mamma Mia!’ Star Sara Poyzer Says a BBC Production Replaced Her With AI
Sara Poyzer performs at the Magic at the Musicals event in 2019
Read Article In Moment of Unbelievable Irony, Midjourney Accuses Stability AI of Image Theft
Spider-Man pointing at another Spider-Man, who is pointing back.
Read Article Elon Musk May Be the Lesser of Two Evils in This Legal Battle With OpenAI
Elon Musk at the 2022 Met Gala
Read Article A.I. Scammers Are Impersonating Real Authors to Sell Fake Books
A robotic hand holds a pencil.
Read Article Sexist Trolls Drive Away Twitch’s Top Female Streamer After 10 Years
Imane "Pokimane" Anys at the 2023 Green Carpet Fashion Awards
Author