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Get Pregnant, Immediately Purchase Smartphone Says New Study

A Series of Fallopian Tubes

Lots of people are gaga over smartphones these days, just look at the pre-orders for iPhones. But did you know, becoming a mother means you’ll start wanting one if you didn’t already? So says a new study by BabyCenter. In other news, your baby will likely drool on your smartphone. 

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Michael Fogarty, publisher of BabyCenter, told eMarketer 53% of moms purchase a smartphone as a result of becoming a mother. “Moms are using mobile phones in different ways from other women because motherhood instigates mobile usage, he said. Increasingly, moms are using mobile to manage their lives; moms are 18 percent more likely to have a smartphone than the general population.”

But why exactly does becoming a mother instigate mobile usage? “Motherhood changes how women use their mobile phones, Fogarty said. Before becoming a mother, the three most important features were contacts and address book, text messaging and email. After becoming a mom, the top three features become the camera, the video camera and apps.”

Camera and video camera obviously make sense, but those can be found on pretty much every phone these days. Perhaps the importance of apps is for the children to play with themselves? Either way, I’m not completely convinced of the correlation. Especially since 47% of mothers don’t buy a smartphone.

(via LiveScience)

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Jill Pantozzi
Jill Pantozzi is a pop-culture journalist and host who writes about all things nerdy and beyond! She’s Editor in Chief of the geek girl culture site The Mary Sue (Abrams Media Network), and hosts her own blog “Has Boobs, Reads Comics” (TheNerdyBird.com). She co-hosts the Crazy Sexy Geeks podcast along with superhero historian Alan Kistler, contributed to a book of essays titled “Chicks Read Comics,” (Mad Norwegian Press) and had her first comic book story in the IDW anthology, “Womanthology.” In 2012, she was featured on National Geographic’s "Comic Store Heroes," a documentary on the lives of comic book fans and the following year she was one of many Batman fans profiled in the documentary, "Legends of the Knight."

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