After a splashy debut, Disney World’s Star Wars: Galactic Starcruiser hotel and immersive fan experience seems to have hit a stumbling block. The chief culprit seems to be the exorbitant cost of the two-night experience, which ranges from $4,809 for two people to $6,000 dollars for four (not including alcohol!). It’s a wildly overpriced experience, made all the more absurd by rising inflation and wealth inequality. And it seems that Disney grossly overestimated the number of folks willing to shell out thousands of dollars for the experience. Galactic Starcruiser tickets aren’t selling, with many vacancies this summer and wide open availability in the fall and winter.
And Disney World’s advertising campaigns leave something to be desired. A recent social media post features two young girls dressed as First Order soldiers who rat out and arrest Chewbacca with some Stormtroopers. The tweet reads, “Strike unlikely alliances in your very own Star Wars story.” Ultimately, Disney decided that advertising family-friendly fascism is maybe not the selling point of the experience.
Well, you have to hand it to Disney. Finally, a big corporation recognizes gender equality in oppressive autocratic regimes. Look out Kylo Ren! These little imperial officers are girlbossing their way to the top and taking no prisoners (except political ones)! There’s a lot to unpack here: why would Star Wars fans want to arrest beloved legacy character Chewbacca? What girls are desperate to get their hands on imperial officer uniforms? How many people approved this ad before it made its way to Twitter?
Naturally, this tweet went viral, inspiring the internet to dunk on this poorly thought out post.
I can confirm that the more you watch this ad, the funnier it gets. And not surprisingly, I’m no closer to shelling out $6,000 for two days of LARPing in a windowless box. After all, if I wanted to cosplay Nazism I would just go to a Trump rally.
(image: Lucasfilm)
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