comScore What's the Deal with Daily Deals Infographic | The Mary Sue

What's the Deal with Daily Deals? [Infographic]

If you haven’t yet participated in the daily deals craze, you’ve at least read a bit of news about Groupon’s ridiculous growth or get daily deals spam in your inbox that you really want to stop getting, but can’t quite bring yourself to halt just in case one of those future daily deals emails contains something you actually want to use. Market research firmĀ Lab42 wanted to get to the bottom of the daily deals craze and surveyed 500 social media users who have an account with at least one daily deals site, taking note of tidbits like which sites said social media users are members of, how often they check for new deals, and how much they end up spending on said deals. Head on past the break to see the results in everyone’s favorite informative, prettier-than-text format.

(Lab42 via Mashable)

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