You’re familiar with the yule log show that runs every Christmas season, right? No? You know, where it’s just four to six hours of a cosily burning fireplace with some quiet Christmas music laid over it?
Well, Rogers Cable, the largest cable TV provider in Canada, has an entire channel devoted to running a long loop of a fireplace burning 24 hours a day. They’ve also got a 24-hour sunset channel (presumably that loop is somewhere around 45 minutes long).
And now they will be increasing their repertoire of 24-hour looped footage channels by one, with, we kid you not, a 24-hour rotisserie chicken channel.
“It will look exactly like [the Fireplace channel], except that it will be (two) rows of rotisserie chicken cooking in the oven,” said Carlos Moreno, executive vice-president and creative director at BBDO Toronto, the agency responsible for the campaign.
According to The Globe and Mail:
It’s part of a Swiss Chalet marketing initiative that takes product placement to extremes. The campaign also includes TV and online ads that will tie in with the channel, and a promotion for it on Rogers’ default guide channel, which appears when subscribers turn on their sets.
Occasionally the channel will show a link to the Swiss Chalet website, and a code for in restaurant discounts. At least Swiss Chalet seems pretty confident in its investment, because keeping a channel with no commercial interruptions going for three months (Februrary 28th through the end of May) has a not-insignificant cost.
Frankly we’re not confident of the appeal of rotisserie chicken that you can neither eat nor smell. I don’t think anyone would admit that you admire the food for its visually aesthetic value.
(via J-Walk Blog.)
