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Twitter Users Say #IAmMajor…ly Done With Hollywood’s Whitewashing

Ah, yes. The old "backfiring Twitter campaign" play.


I’m often loathe to write about the forthcoming whitewashed Ghost in the Shell, but when you combine that with the infinite … uh, let’s say “wit” of the internet, then you end up with Ghost in the Shell‘s seemingly dead-in-the-water Twitter user content ad campaign. They created an image generator, one that allows you to upload your own image, “glitch” it, and then add a message in a nice, neat font. Seems innocuous, no? Well… again, this is the internet, where snark is generated by the bucketful.

It seems like the campaign is completely backfiring on them. On Twitter, the #IAmMajor hashtag is utterly flooded with comeback images directed at the film’s unabashed whitewashing. One even suggests some excellent Asian actresses who should have played Major Motoko Kusanagi.

And finally, with the real coup de grâce…

I would love to be in that room, too. Damn. If you’re looking to get in on this hilarity, the website is still up and awaiting your submissions. Let us know what you come up with in the comments!

(via Kotaku, image via Kodansha Comics)

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Jessica Lachenal is a writer who doesn’t talk about herself a lot, so she isn’t quite sure how biographical info panels should work. But here we go anyway. She's the Weekend Editor for The Mary Sue, a Contributing Writer for The Bold Italic (, and a Staff Writer for Spinning Platters ( She's also been featured in Model View Culture and Frontiers LA magazine, and on Autostraddle. She hopes this has been as awkward for you as it has been for her.