comScore Ants Carrying a Sign Video Smarter Every Day | The Mary Sue

How to Get Ants to Carry a Sign in the World’s Tiniest Advertising Campaign [Video]

Need leafcutter ants to carry something for you? Smarter Every Day explains how to pull the wool over their tiny eyes


You’re going to see a lot of ads for Memorial Day sales, being that the whole point of the long weekend is now apparently to get good deals on electronics. For our money, though, you won’t see a better ad campaign than the one put together by the folks at science video channel Smarter Every Day, who trained a leafcutter ant to carry a tiny sign for their show. Okay, well, trained may be a strong word. They actually tricked the ants into carrying the sign, and in doing so, offered a great lesson about how the nocturnal ants work together in specialized teams to  prepare chunks of leaf to be returned to the colony.

If you’re wondering how the team got an ant to carry the sign for them, you’ll have to watch the video, because I don’t want to spoil the surprise, which is…weird.

(via Smarter Every Day)

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