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America Comes Together to Reject GAP’s Bipartisan Hoodie

Too soon, GAP. Too soon.

 

bipartisan gap tweet

As everyone waits with bated breath for the election results, Americans have never been more divided. Right now, it feels impossible to find any sort of common ground with the folks across the aisle. Thankfully, there is one thing that can still unite the country and bridge the divide: this poorly timed bipartisan hoodie from the GAP.

Right after the election, the marketing team at the GAP decided to tweet this monstrosity to the public:

gap election tweet

“The one thing we know, is that together, we can move forward,” intones the tweet, along with a hoodie that if half red, half blue. You know, like our country. Unfortunately, Americans were not so receptive to the GAP’s bipartisan plea, swiftly taking to social media to mock the brand.

The backlash was so intense that the GAP removed the tweet and released a statement saying, “From the start we have been a brand that bridges the gap between individuals, cultures and generations … The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.”

The sweatshirt isn’t actually for sale, which is good because that thing is hideous. Like, why not just make a purple hoodie, or a hoodie with the American flag on it? Or why stop at just a hoodie? Why not make a pair of chinos where one leg is Trump’s border wall and the other is the statue of liberty? How about a dress that is half Planned parenthood half a terrified woman driving 3 states over to find a safe abortion option? The terrible ideas abound!

Honestly, Old Navy would never be this dense.

(via New York Times, featured image: screencap)

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Chelsea was born and raised in New Orleans, which explains her affinity for cheesy grits and Britney Spears. She currently lives in sunny Los Angeles, with her husband and two poorly behaved rescue dogs. She is a former roller derby girl and a black belt in Judo, so she is not to be trifled with. She loves the word “Jewess” and wishes more people used it to describe her.