Woman Shops for Oura Ring Deal at Costco. Then She Gets Into a Fight With the Worker About It: ‘So Are You Guys Dong False Advertising?’

Shoppers pay attention when they hear about an especially good Costco deal.

TikTok creator Callie Rose (@callieroseirl), however, recently arrived at a Costco expecting one price on an Oura Ring and found something very different.

In a video that has racked up more than 133,700 views, Rose says she had repeatedly seen social media posts claiming Costco was selling Oura Rings for $79.99. Once she got to the store, though, she found them priced at $399 instead.

And she immediately wanted an explanation.

Shopper Confronts Costco Worker Over Oura Ring Price

“All right, y’all, I’m here at the Oura Rings and everyone said they were gonna be $79.99, but they’re clearly $399,” Rose tells viewers.

She then approaches a Costco employee and asks about the deal.

“Yeah, I was actually just, um, looking for the Oura Ring 5,” Rose says. “Everyone on TikTok saying it’s $79.99.”

“No, these are $399. Sorry,” the worker responds.

Instead of leaving it there, however, Rose asks whether Costco itself bears responsibility for the price she saw online.

“OK, so are you guys doing false advertising or—” she asks.

The employee quickly asks where Rose saw the lower price.

“TikTok,” Rose responds. “I saw it on Instagram, everywhere saying it’s $79.99.”

The worker again tells her that the rings cost $399.

Rose doubles down. “Let me pull it up because this is giving false advertisement and it’s a ploy for Costco,” she says.

Rather than argue with her, the employee simply asks Rose to show her the post.

“Ok, OK, that’s fine,” she responds. “Can you pull it up and show me?” The video cuts off there.

Was Costco Actually Falsely Advertising The Oura Ring?

While Costco does maintain official social media accounts, including TikTok and Instagram, it rarely advertises major sales or clearance items there.

Countless independent creators, however, do post Costco deals, finds, clearance prices, and rumors of their own.

In fact, Costco specifically warns customers not to assume that a promotion carrying its name actually came from the company. On its fraud-prevention page, it says there are “numerous illegitimate” social media posts and advertisements online that claim to come from or be authorized by the retailer. The company says it is unlikely to have any connection to those promotions.

As of this writing, Costco does sell the Oura Ring 5 through its website in several finishes, including silver, black, and gold. However, there’s no information about a major sale related to the product.

Viewers Side With The Worker

Commenters didn’t seem particularly convinced by Rose’s false advertising accusation.

“‘Because tiktok said so’ is a wild argument,” one viewer wrote.

Others felt Rose was directing her frustration at someone who had nothing to do with whatever posts she encountered online.

“Acting like that poor Costco employee created the fake tik tok prices,” another wrote.

A third viewer appeared even more protective of the worker. “Making the nicest employees on the planet have fatigue, is a new low,” they wrote.

@callieroseirl I will NOT be gaslit in the wholesale club ??? #costcofinds #costco #costcodeals #fyp #ouraring ♬ original sound – Callie Rose

The Mary Sue has reached out to Costco via its contact form and Rose via email for comment.

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