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Texas woman orders Louis Vuitton x Murakami. Then they cancel her order—a day before their price increase. She’s not alone: ‘Shady’

email notification (l) woman shares online order issue (c) Louis Vuitton storefront (r)

A Texas woman had a customer service issue that led some individuals to say “luxury isn’t luxury anymore” in her comment section. The issue in question? She ordered a Louis Vuitton bag, only for the company to cancel her order and increase the price by $50 a day afterward.

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@PurseDiaries, an account run by an anonymous TikTok user who says she’s from Texas, posted a video with more than 87,000 views. In it, she described how she ordered a Louis Vuitton x Murakami purse, which was conspicuously canceled “a day” before the price increase in question.

“ I’m like really annoyed that they would do something like this,” the content creator said. “ That is shady and sketchy and rude AF.”

What Exactly Happened?

PurseDiaries said she made an order “two months prior” to her receiving a cancellation notice. On May 26, the content creator said she received an email letting her know that her bag order was canceled.

Then, she started scrolling Reddit. She found a commenter who said, “They cancelled my online order from late January saying they were no longer making any units. My CA was so sweet & ordered asap after finding out they cancelled it, it was cancelled 5/26 (Yupe literally the day of/day before price increase).”

“They received the same thing, a cancellation email on May 26th, a day before the price increase,” PurseDiaries said. “And then according to her client advisor, thankfully she was able to get her order, but her CA said that they canceled a bunch of online orders for the Murakami collection, and they wanted to prioritize the ones that were made through client advisors.”

The content creator reflected that there was “still a chance” she could get the purse, but she was put off by the company canceling her order.

@pursediaries @Louis Vuitton canceled my Murakami speedy 25 (that I ordered 2 months prior) ONE DAY before their price increase. And apparently a CA said they're canceling online orders to prioritize the ones made through a CA even if orders are placed well after the ones that were canceled. The integrity? Gone gone with the wind. ? #louisvuitton #murakami #speedy #bagtok #greenscreen ♬ original sound – PurseDiaries

Are Cancellations For Murakami Bags Common?

Many people have had similar experiences to PurseDiaries, although fewer recall outright cancellations. Instead, there’s been an influx of people posting about their experiences waiting for—or never receiving— a Louis Vuitton x Murakami bag.

Previously, Redditors on r/louisvuitton have reflected on the sporadic nature of receiving Murakami bag orders. Some individuals have said they have waited months for Murakami bags. Others have had their orders canceled altogether.

But some discussion threads have also said that having a client advisor can help bridge a connection for specific bags. Client advisors are “the voice of Louis Vuitton,” according to the company’s career page. They actively maintain profiles of longstanding clients and help them purchase different bags. In addition, they’re apparently a driving force behind many individuals finding out about special Murakami drops or even getting referrals for the bags.

These connections have helped some people secure Murakami bags. But for others? The bags remain at least somewhat difficult to acquire.

What’s The Deal? Commenters Weigh In

Commenters agreed with the content creator that the cancellation occurring right before a $50 increase was suspicious, especially considering how difficult Murakami bags are to acquire.

“So weird for like $50 extra bucks,” one viewer said.

Another viewer added, “It was intentional,” to which PurseDiaries replied, “Definitely felt like.”

Then, one viewer who ordered the same purse shared that the same thing happened to them.

“My murakami speedy 25 was canceled too which I waited 2 months it was canceled same time as yours,” they said. PurseDiaries replied, “Ahh such a bummer I’m sorry! But I’ve seen some great vintage pieces online.”

Other viewers, however, had criticism for the company as a whole. A number of commenters said they dislike Louis Vuitton’s customer service, for instance.

“Will forever preach these brands do not care about customer experience at all,” one person said.

“LV has poor customer service period,” another viewer added.

The Mary Sue has reached out to LVMH, Louis Vuitton’s parent company, via email. The publication also reached out to PurseDiaries via email for more information.

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Rachel Joy Thomas is a music journalist, freelance writer, and hopeful author who resides in Los Angeles, CA. You can email her at [email protected].