KJ Apa Just Dyed His Hair to Play Archie on Riverdale

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As soon as the dark-haired KJ Apa got cast as the ginger protagonist in Riverdale, the entire internet had just one important question: Is he going to dye his hair??? Yes. Yes, of course. But will he be able to pull off a redhead look?

At least we have our answer. As you can see above, here’s Apa with his new red hair—and red eyebrows!?—leaked from the CW’s set. He doesn’t have freckles, but other than that, the color that the stylists chose looks about right for Fiona Staples’ new vision of Archie. It’s not quite as light a red, but it’s pretty hard to go from dark brown to ginger.

Archie#1-FionaStaplesRegCover

Fiona Staples’ Archie actually has dark eyebrows, though, whereas Apa’s eyebrows have been dyed red as well. What do you think of the look? Does Apa look enough like Archie? And also … what is that T-shirt they’ve got him in?

(via CBR, image via Business Wire)

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Maddy Myers
Maddy Myers, journalist and arts critic, has written for the Boston Phoenix, Paste Magazine, MIT Technology Review, and tons more. She is a host on a videogame podcast called Isometric (relay.fm/isometric), and she plays the keytar in a band called the Robot Knights (robotknights.com).