We've heard of funny 404 error page Easter Eggs before, but ... sponsored 404 pages? Strange. Apparently, that is the direction that Digg is headed, with an ad for Burger King set to appear on the error page that users hit when they type in a query with no results, BrandFreak reports. The ads, which were briefly up last week, are slated to reappear within the week. (The above picture is not an actual ad, but rather an artist's rend.) The ads will be promoting Burger King's "Tiny Hands" campaign, about a man with freakishly tiny hands who is sad because he cannot grasp a Burger King® Double Cheeseburger.
WalletPop grabbed the text of one such ad, which will be accompanied by a hypertext link to a "Tiny Hands" BK ad:
The error page is reported to say, "No results for 'Your Search Error' were found. Looks like your search had a typo. Blame it on your tiny hands. The beefy $1 Burger King Double Cheeseburger gives tiny hands some trouble, too."