Will Rogue One Appeal to Trump Supporters? Probably Not… Which Poses a Problem for Disney’s Bottom Line

Recommended Videos

After the U.S. election, some of the members of the creative team behind Rogue One: A Star Wars Story spoke out in solidarity “against hate”— and many fans interpreted their message as a political stance against President-elect Trump.

On November 11, 2016, Rogue One writer Chris Weitz tweeted: “Please note that the Empire is a white supremacist (human) organization.” He later deleted that tweet after receiving lots of complaints from other Twitter users, many of whom asked him to stop “injecting politics” into Star Wars. Weitz clarified in one response tweet, “My apologies. You have a right to enjoy it as you wish; and I don’t wish to harm my colleagues’ work either.”

Weitz’ colleague, Gary Whitta, had already written his own response to the tweet comparing the Star Wars Empire to white supremacy, which said: “Opposed by a multicultural group led by brave women.” Whitta’s tweet has also since been deleted.

THR interviewed some market analysts about the Rogue One writers’ deletion of their tweets, and the analysts’ consensus is that Disney probably got worried about their bottom line. Drexel Hamilton analyst Tony Wible put it this way: “With any business, it’s better to leave politics out of a product you’re trying to sell to consumers. You have to separate your product from personal opinions. If you err, social media just becomes an amplifier of the message.”

It’s going to be hard to undo that political messaging at this point, though, since J.J. Abrams was already quite specific about saying that he based the First Order on the Nazis in The Force Awakens. And that’s hardly the first time the comparison has been drawn in Star Wars. George Lucas said that Hitler’s rise to power was one of his inspirations for Palpatine, along with other morally questionable leaders like Caesar and Napoleon.

George Lucas also took inspiration from an American president. In J.W. Rinzler’s The Making of Star Wars: Return of the Jedi, Lucas described another inspiration for Palpatine: “Richard M. Nixon was his name. He subverted the senate and finally took over and became an imperial guy and he was really evil. But he pretended to be a really nice guy.”

Lucas went on to say, “It was really about the Vietnam War, and that was the period where Nixon was trying to run for a [second] term, which got me to thinking historically about how do democracies get turned into dictatorships? Because the democracies aren’t overthrown; they’re given away.”

It would be almost impossible to remove the political aspects of Star Wars at this point, considering that the anti-imperialist and anti-totalitarian messaging has been a part of the story from the start, and arguably has only increased as the series has gone on. The problem is that being against white supremacy is, apparently, becoming a more controversial stance than it used to be. Even noting the parallels between the Empire and white supremacy is, apparently, something that goes too far… even though it’s a stance that is already baked into the original Star Wars movies, games, cartoons, and so on.

It used to be that making a movie that took a hardline stance against Nazis meant that your movie was easily able to become a mainstream hit that didn’t take a particularly controversial stance. If that’s changed… then, I suppose that might affect Rogue One‘s bottom line, but honestly, that’s the least of our concerns.

(via The Hollywood Reporter, image via Giphy)

Want more stories like this? Become a subscriber and support the site!

The Mary Sue has a strict comment policy that forbids, but is not limited to, personal insults toward anyone, hate speech, and trolling.—

Follow The Mary Sue on Twitter, Facebook, Tumblr, Pinterest, & Google+.


The Mary Sue is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article The 10 Best Disney Movies to Put On For Your Toddler, Ranked by How Tolerable They’ll Be for You
Moana and Maui in the Disney animated film 'Moana'
Read Article Sam Wilson IS Captain America and It Is Time for the Twitter Trolls To Get Over It
Anthony Mackie as Sam Wilson's Cap in Captain America: New World Order poster
Read Article Tom Cruise’s Dream Role in ‘Watchmen’ Is Certainly a Choice!
The Watchmen team standing together in Watchmen movie.
Read Article Netflix’s Latest True Crime Doc Uses AI-Generated Photos
An AI-generated or manipulated photo from the Netflix doc 'What Jennifer Did'
Read Article M. Night Shyamalan’s ‘Trap’ Teases a Twisty Thriller From an Unusual POV
Josh Hartnett in Trap
Related Content
Read Article The 10 Best Disney Movies to Put On For Your Toddler, Ranked by How Tolerable They’ll Be for You
Moana and Maui in the Disney animated film 'Moana'
Read Article Sam Wilson IS Captain America and It Is Time for the Twitter Trolls To Get Over It
Anthony Mackie as Sam Wilson's Cap in Captain America: New World Order poster
Read Article Tom Cruise’s Dream Role in ‘Watchmen’ Is Certainly a Choice!
The Watchmen team standing together in Watchmen movie.
Read Article Netflix’s Latest True Crime Doc Uses AI-Generated Photos
An AI-generated or manipulated photo from the Netflix doc 'What Jennifer Did'
Read Article M. Night Shyamalan’s ‘Trap’ Teases a Twisty Thriller From an Unusual POV
Josh Hartnett in Trap
Author
Maddy Myers
Maddy Myers, journalist and arts critic, has written for the Boston Phoenix, Paste Magazine, MIT Technology Review, and tons more. She is a host on a videogame podcast called Isometric (relay.fm/isometric), and she plays the keytar in a band called the Robot Knights (robotknights.com).