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Audience Participation

Does Google Not Understand Women Or Just Geek Women?


Apparently, Google thinks we’re men. Their ads preferences page was recently brought to my attention. It breaks down your internet searches by categories and then infers your age and gender based on what you’ve looked at. And according to them, all of us here at The Mary Sue are 25-34 year old men. At first it seemed like perhaps “male” was just the default for those who didn’t have their google internet history turned on and as ridiculous as that would be, all Susana (results above), Jamie and myself all had our history set to on, which means these assumptions where made on our internet usage. It makes me consider what DC Comics Demon Knights writer Paul Cornell tweeted earlier, “Do you think that Google may not have considered the tastes of geek girls?” 

Google, we’re not going to get mad at the seemingly sexist algorithms in use, we’re just going to tell you this is something you need to fix. Also, Susana does not want you to try and sell her men’s pants because she searches for electronics online. Below are my results. Even with something stereotypically female in my list, “shopping – apparel – footwear,” I am still thought to be a man because of my love for entertainment? I’m just not sure how this makes sense for us, or you, Google.

Google is trying to make the most money possible by targeting ads to users based on their assumed preferences but, as demonstrated by Susana’s pants debacle, A does not always equal B. Below are Jamie’s results. She is a tech-savvy, well-dressed, business man who likes to go to the movies according to Google.

The important thing to note is you can remove or edit the categories or demographics. And we’d suggest you most certainly change the age and gender if it’s incorrect. Hopefully that will help Google create more accurate results in the future, for your own benefit, if nothing else. EDIT: It appears you can only remove the gender, not change it. And when you click on the little question mark next to male it says, “Based on the websites you’ve visited, we think you’re interested in topics that mostly interest men.” Grr. EDIT #2: Apparently you CAN change the gender. You must first hit remove on the old one and then go back to add category – demographics – male or female.

I’ve spoken to a few friends who have similar searches and results but we’d be interested to hear what your own say considering our readership. Click here to check your ads preferences and also let us know if your google history was turned on or off before you checked.

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  • http://www.zapcomic.com Pascalle Lepas

    Holy cow, me too.
    I thought it was kind of weird that Google didn’t have an option for me to change my gender, either. I could just remove it from the info, but not alter it.

  • Anonymous

    I, too, am somehow a male between ages 24-35.  (Actually I’m female, and I’m 36.)  I’m torn, though.  I sort of like that Google doesn’t know who I am.  Do I really want to give them MORE information about me so that they can start targeting me with ads for cosmetics and baby clothes?

  • http://twitter.com/gatefiend Robyn Amanda

    Huh, my history is on, but it’s not providing me with any data. I’m really curious, now.

  • http://skybly.net Skybly

    Their algorithm guessed I am male on both of my computers and my smartphone (which, puzzlingly, listed my interests as “baked goods” and “broadway musicals”). They got the age right, though!

  • Anonymous

    According to my work internet use–jazz and blues on Pandora, nerd blogs, knitting blogs, feminist blogs–I am an 18-24-year-old man. I’m kind of offended, Google.

  • Amanda W

    Apparently I am a 25-34 year old MALE. Well, they got the age right at least.
    Arts & Entertainment – Movies – Science Fiction & Fantasy Films
    Beauty & Fitness
    Shopping – Apparel
    Sports – Team Sports – American Football
    World Localities – North America – USA – Pacific Northwest – Oregon

  • http://twitter.com/PhysicistLisa Lisa M

    Mine magically got me right, and though it includes comics, apparel- tee shirts, and games, it also includes beauty and fitness- body art and cooking and recipes.  is that what made me a girl? do i need to take off my shoes and get back in the kitchen?? :) http://www.twitpic.com/8cd0wi

  • http://www.thenerdybird.com/ Jill Pantozzi

    Oh hmm, I hadn’t clicked yet to try and change it. That’s interesting. So you can only remove it and when you click on the little question mark next to male it says, “Based on the websites you’ve visited, we think you’re interested in topics that mostly interest men.”

  • http://tentacled-testing.tumblr.com/ Kate Falanga

    I am wrongfully gendered as well.

    https://twitter.com/#!/MightySquid/statuses/162685196188127233

    I don’t think this is Google being sexist as much as the Marketing industry at large. I’ll stick to being a guy if I get better ads. 

  • http://twitter.com/laerwen Theresa

    Yes, Google thinks I’m an 18-24 year old male who likes women’s clothing, biological sciences, crafts, clubs and organizations and business. Okay then. O.o (I’m a 31 year old female.)

  • http://www.facebook.com/thecarocloutier Caroline Cloutier

    Yep. Geek. Girl and classified as a male. 

  • Becky Travis

    My history is on and it pretty much got me right, although my age is off by a couple of years (it thought I was younger than I am).  Apparently I’m into exotic pets…

    Interestingly, my husband uses the same computer, also with the google history turned on (although I think he deletes things I wouldn’t like–and I don’t know if that affects it or not) and that doesn’t seem to have changed anything drastically.

  • Jennifer Ouellette

    Same here (Google thinks I’m male, 25-34). Seems to be default mode if you like science, TV, and so forth? Also, the fact that you can delete but not change the “male” gender designation is infuriating. 

  • http://www.jikoshia.net Emily R. Gillis

    25-34 Male who likes Sci-Fi/Fantasy, Software, Video Games, Fitness, and Coupons…

  • http://www.facebook.com/profile.php?id=40504542 Elizabeth Zelle

    I work at a video game company and yesterday we all took a look at this page. Every single woman who works here is classified as Male by Google.

  • http://twitter.com/davisac1 Amanda C. Davis

    Frankly, I’m relieved to be spared the ads for baby gear, weight-loss products, and yogurt. But it’d be nice if I didn’t have to self-identify as a male to avoid them.

  • http://twitter.com/ljishie ishie

    Male on both business account and personal — computer equipment and programming are the common denominators, too bad ladies never search for that stuff! — but at least they recognize my constant Google image searching for Benedict Cumberbatch’s face as an age-appropriate indicator? Or something.

  • http://twitter.com/PhysicistLisa Lisa M

    For the record, I should state that i don’t think google is doing ANYTHING intentionally sexist here, i think they’re using statistics. because that’s what google does, they have so much data, i don’t think some people sat around in a board were and were like “Comics?” resounding call “oh that’s men stuff”  ”ok ok underwear?”  ”oohh totally chick stuff”.  I think the only thing google needs to do is make it so you can change your gender and age.  They might get it wrong.  However if they’re using it to market to you, and you like the things that themajority of men ages 18-24 like, maybe you’d like that advertising better anyway?  It’s not like you’ve been noticing “man all my ads make me feel like google thinks i’m a teenage boy” no one really noticed till this came out :) 

  • http://twitter.com/laerwen Theresa

    You can change it! Just delete it, and you can go in and re-designate your gender and age. Just hit “remove”, and then click “add categories” and go to “demographics”. That’s what I did.

  • http://www.whitneydrake.com Whitney Drake

    I think it might just be the cooking that did it.  I have a feeling that’s what pushed me over to the female side.  Since I have gadgets, movies, body art and comics in mine.

    It makes me wonder what other groups are going to be thrown off.  Does this mean that male foodies are going to show up as women?

  • http://twitter.com/rossreads Ross Stevenson

    What if it’s a research marketing tool? If you change your age and sex so they are correct then google has more data around which to better make its assumptions and target adverts.

  • Rebecca Billy

    I didn’t have ad preferences on, but I’m going to try it and see what I get.

    Interesting to me, though, is how when I’m on the DC Comics site, I’m bombarded with ads for cougar dating websites, meet Asian girls websites (apparently they’ve inferred I’m bisexual?), and ads for “sexy, alternative footwear.”

    I don’t frequent dating sites, don’t buy apparel online (especially shoes), and reeeally don’t date girls. They got my love of knitting, right, though.

    Most the guys I know on there get ads for new games and DVDs.

    Hmm…Will be really interested to see what pops up in my Google ad preferences.

  • http://pulse.yahoo.com/_R7GVNIKWG3S2UTHEQOMSZXT4M4 Anna B

    I’ve never paid attention to the ads Google happens to send my way, but growing up, people always labeled me a tomboy. I realized later on that I was just geeky.

  • http://www.facebook.com/people/Jill-Peters/747158381 Jill Peters

    The only thing these idiots got wrong is my age.  I am deffinatly Not 25-34…I’m 55 and pround of it.  I’ve never lied about my age and don’t intend to do so now.

  • Anonymous

    As geek computer literate femme, I am leaving Google & their blatantly Fail!spyware goals. Deleting YouTube accounts, refusing to correspond with friends using googlegroups, deleting Gmail (after YouTube vid transfers), & instead utilizing old school search engines that don’t use cookies or memorize my searches.  No need to worry about Google and ACTA compliance, Google’s ready to bend us over like James T. Kirk, AND they’ll be making money to boot.

    BigBrother Google, I bite my thumb at you.

  • Life Lessons

    For shame Google!! You are not collecting nor evaluating your data!!

  • Anonymous

    I’m a 18-24 Male. Shocking! O_O
    But I’m going to ditto the relief that I’m spared “woman ads” which are no doubt very thick with stereotypes or gender-specific only (like tampons, babies, etc).

  • http://twitter.com/WhatKateDoes Kate Lorimer

    Same! Except… WOOHOO! Am in the 18-24 category :D *beams* #youngatheart

  • dawn m. armfield

    I’m in the same demographics as you all, which is funny since I’m a 45 year old woman. But hey, I’ve always hung out around men, worked in men-dominated fields, and whatnot. So I’m not surprised that is where they put me.

  • http://twitter.com/Twyst Robyn

    Apparently i am a dude too: http://t.co/nIHqNAKm  (i’m not)

  • Allison Cole

    My aunt works at Google. I should probably mention this to her. Maybe she could fix it.

  • Sharmie Taffe-Fletcher

    Female, 18-24 who likes arts and entertainment/tv, crafts, shopping… maybe because of all my craft-geekery i came out female… which is funny because I spend a lot of time looking up batman stuff.

  • mildred louis

    It got me pegged perfectly. Listed me as 18-24 Female. I had similar searches in my google list but apparently the clothing/apparel searches are what put me in the chick category.

  • http://twitter.com/Shada67 Shada67

    18-24 year old male here.  Does that mean that as a 44-year old woman I’m just an immature tomboy?

  • http://www.facebook.com/profile.php?id=1373405839 Stephanie Smith

    My history was on prior to checking and it categorized me as 25-34 yr old male.

  • http://www.thenerdybird.com/ Jill Pantozzi

    Thanks, I’ve edited that in!

  • http://twitter.com/laerwen Theresa

    Sure, glad to help! :)

  • http://profiles.google.com/amberlovescomics Elizabeth-Amber Delaney

    Not only am I a man but I’m much younger too! Thanks, Google! I should be making a whole lot more money according to you.

  • http://twitter.com/LadiesMakeComix Ladies Making Comics

    Google thinks I’m a 35-44 year old man.  I’m a 24 year old woman.  It was only my search history turned on, though.

  • Anonymous

    Google hasn’t made its mind up about me yet. 

  • Kerry Kuhn

    Hm…I showed up as a 35-44 male even though my G+ profile says I am female. And the age is low by at least 10 years.

  • http://sdhardie.tumblr.com Sheila

    I’m glad to not be targeted with engagement ring ads and baby crap… but yeah, wtf Google.

  • http://julessays.com/ Julie Gomoll

    Business & Industrial
    Computers & Electronics – Consumer Electronics – Gadgets & Portable Electronics – PDAs & Handhelds
    Food & Drink 
    Google thinks I’m male, 35-44. I’m female, 49. History was on.

  • Alyse Middleton

    apparently this 40 year old woman is a 25-24 year old male with interests in:
    Arts & Entertainment – Comics & Animation – ComicsArts & Entertainment – Music & AudioComputers & Electronics – Software – Software UtilitiesGamesPeople & Society – Social Sciences – DemographicsShopping – Toys

  • Anonymous

    I checked at my work computer and came up w/ 24-36 year old male. I work at a doll and toy museum. i do searches on dolls and dollhouses about 5 times a day. oh google, i can’ tell if this is good or bad

  • http://twitter.com/VampBookClub Vampire Book Club

    Google had mine right on. Targeted me for Sci-Fi/Fantasy movies and entertainment, video games and still got my gender right. I’m curious if this has to do with shopping habits — I recently searched extensively for a 50s-style dress.

  • Anonymous

    I half suspect they have male set as the default gender and only switch to female if you…like baking and cat gifs? I honestly don’t know what criteria would count.

    *note: I’m not google, I’m not trying to stereotype. Everyone loves baked goods and cute cats. That’s a human thing not a female thing.

  • http://twitter.com/_robinfrench Robin French

    Yay, I’m a dude too! Saying that, all they really want to know is if we’re searching for ‘male-sounding’ things so they can advertise other ‘male-sounding’ things to us. Eg, if we’re searching for Dr. Who DVDs, they reckon they can advertise Torchwood to us as well. Though in that case it seems a bit silly to declare the demographic at all.

  • Anonymous

    I’m male, 25-34.  Except I’m female and 43.  I guess middle-aged working moms who game are a very desirable demographic!

  • Bea Macías

    Google Spain also categorizes me as Male 24-34 (RL: Female geek, 37 :-D)

  • Ikkarus Weird

    My household is 2/3 female and our computer still says male.

    And I think we all get the idea that Google wasn’t being sexist, they just chose a guesstimating system for their ad targeting.

  • http://twitter.com/hrtsmom Trina Talma

    I guess I should be flattered: Google thinks I’m an 18-24 yo female. I’m a 44 yo female. They also think I enjoy shopping for swimwear online, which I’ve never done in my life.

  • A B

    Looks like it’s women as a category that’s the problem. Google says Web History Paused (not a clue what that means) but it still has stuff listed.
    “Arts & Entertainment – Music & Audio – Rock Music
    Pets & Animals – Pets – Dogs
    Pets & Animals – Pets – Horses
    World Localities – North America – USA – Midwest (USA) – Michigan – Detroit”
    Google also assumes I’m an 18-24 year old man.  My parents have been lying to me for 28 years!
    I’m not in Michigan, wtf.  Apparently looking for Rock music makes me a young man?
    I don’t even have any geeky stuff listed this time.

  • Anonymous

    In real life I’m a 25 yo female science writer/astronomy nerd; Google thinks I’m a 65+ male in the aerospace industry. Several of my facebook friends had similar results–one commented, “Apparently female scientists are non-existent in google-land.”

  • http://psychotronicvortex.tumblr.com/ Psychotronic (Michael F.)

    Google doesn’t understand human nature. Their revamped privacy policy is but the latest example.

  • http://pulse.yahoo.com/_CIPKMOXHLA5KG34HMH55OXHCVM Angel H.

    HA! They’ve got my gender right, but they think I’m 10 years younger.

    Wondering if I should be insulted…

    (Also, when I last look up “combat sports”?)

  • http://twitter.com/writegray Michael Gray

    As a guy, it actually pegged me as a 45 – 54 yo woman. Though, you can change gender, you can not remove it.

  • http://www.facebook.com/people/Kim-Dudek-Villasenor/1521515749 Kim Dudek Villasenor

    Your categories and demographics
    No interest or demographic categories are associated with your ads preferences so far. You can add or edit interests and demographics at any time.

    They can’t figure me out and I like it that way!

  • Kate Reynolds

    I actually opted out of ad targeting completely a long time ago. If I did turn it on, I’d prefer that they got it wrong.

  • Anonymous

    18-24 year old male. The age range is right, but I’m a little insulted that searching for government and corporate news, movies, and games means I’m a guy. 

  • http://twitter.com/zaewen Zaewen

    I dunno. I had three beauty and fitness categories in my results (guess I’ve spent waaaay too much time looking at makeup tutorial videos lately… the eyeshadow…its so pretty!) but apparently the three gaming results cancelled all that femininity out and I turned up as a 18-24 y/o male. At least they got the age range right…

  • Anonymous

    Unsurprisingly, I also came up as male! I will go ahead and fix it, but I do wonder if I will no longer receive geeky ads that I might enjoy after I properly identify myself. Thanks for sharing!

  • http://www.thenerdybird.com/ Jill Pantozzi

    I like ugly cats, too!

  • Anonymous

    Arts & Entertainment – MoviesGames – Puzzles & BrainteasersReference – Language Resources – Foreign Language ResourcesAge: 18-24
    Gender: FemaleThey got everything right. How sad is it that I’m disappointed about not being considered a male?

  • http://www.facebook.com/profile.php?id=1208921 Nikki Lincoln

    I tried it on a couple devices and got Female both times even though one computer had “Sci-Fi &Fantasy movie” and the other had “American Football” so I don’t think they are going purely off of interests. 

  • http://pulse.yahoo.com/_VO4SKDCC5EZ6YAFM62A6QEX2EA Joanna

    That happened to me, too! So I just had the gender thing removed.

  • http://www.facebook.com/profile.php?id=1462777535 Deb Knight

    You can. You have to scroll down to ”
    Your demographics” and you can change it there…..I’ve been lumped in with men on line for so long it doesn’t phase me, HOWEVER, being put in the younger age demo was a pleasant surprise. 

  • Anonymous

    Arts & Entertainment – Comics & Animation – Comics
    Arts & Entertainment – TV & Video – TV Shows & Programs – TV Comedies
    Games
    Shopping – Consumer Resources – Product Reviews & Price Comparisons
    Age: 25-34
    Gender: Male

    I am actually firmly in the next age bracket and female. I’m reluctant to change my info because I don’t want to start getting ads for restless bladder pills or eye lift surgery.

  • Carmen Sandiego

    I’m with Olive.

  • Anonymous

    What I like is the difference between the preference on my work computer and my home one. Because I do data analysis and reference a lot of finance and population figures at work, it assumes I am a 55 year old man. My home one is a 25-34 year old woman because the comics and media websites are balanced out with ones focused on women’s health and sexuality. I’m a female and 26, for reference.

  • http://twitter.com/acidragdoll Bel

    18-24 year old male.  Well, the age is right.

  • Carmen Sandiego

    What’s wrong with a young man who is into equal rights, 
    Pandora, and knitting? :D

  • Carmen Sandiego

    What are you using instead of Gmail?  Also, I hate that Google is the best search engine. :(

  • http://twitter.com/JenGon Jennifer Gonser

    It got my age and gender right, but I don’t see how it decides if you are male or female.
    http://twitpic.com/8cf8tf

  • http://openid.anonymity.com/sheRa sistymfale
  • http://www.facebook.com/corrina.lawson Corrina Lawson

    Fascinating. I, too, was an 18-34 year-old male. I’ve changed it but I’m kinda bummed to be older now. :) 

    The thing that worries me is that Google is doing demographics studies with this–meaning, say, suppose someone wanted to see how many women are reading superhero comics. And Google says, well, according to our ad demographics, it’s these many. Except Google has all the geek *girls* classified 18-34 year-old males. 

  • http://ladymercury-10.livejournal.com/ Maiasaura

    My apartmentmates and I observed only a 33% success rate.  We are all nerdy ladies, and it thought two of us were guys.  

  • A Talbot

    Mine is:

    Arts and Entertainment-Movies

    Games-Computer and Video Games-Simulation Games

    And I am:

    18-24 And Female.

    For the most part, this is really accurate compared to what y’all got. The only thing that’s actually inaccurate is that I’m 15, but that isn’t much of a difference. 

    The fact that the rest of you are suddenly “male” is just ridiculous, though.

  • http://twitter.com/purple_smurf Smurfy

    I have no history in Firefox, because I have all cookies there blocked and constantly deleted.  But in both Safari and Chrome I am an 18-24 year old male (I’m 30).  My categories:

    Arts & Entertainment, Beauty & Fitness – Fitness, Shopping, and in the other browser:Arts & Entertainment – Humor, Arts & Entertainment – Music & Audio, Arts & Entertainment – Music & Audio – Classical Music, Law & Government – Government – Royalty, People & Society, Real Estate – Apartments & Residential Rentals.

  • Frodo Baggins

    Hmmm, that is odd. Are you sure y’all are ladies? I mean, what’s the last time you checked?

  • http://twitter.com/RobinInSeoul Robin Hudson

    My history is on and they got my interests right but for demographics it says: “No demographic categories are associated with your ads preferences so far. You can add or edit demographics at any time.”

  • http://twitter.com/Mauschen Mauschen

    It got me entirely wrong, too (apparently I’m an 18-24 yo Male, which is news to me, because I thought I was a 32 year old woman). I’m guessing in my case, however, it’s due to my new-found love of hockey, as it’s listing pretty much sports and books as my interests. (Books, yes. Sports… well, hockey, yes. I pretty much despise everything else sports related and can’t believe I am now defined by an interest in “sports.”)

    So geekery and sports both equal male, evidently.

  • Anonymous

    Same.
    I think maybe Google cant decide who we are. Mind you my only interests listed were movie references and costume shopping (which I swear I don’t do that much…)

  • http://www.facebook.com/profile.php?id=100000513348128 Kate Karlson

    Well, they got my gender right. They think I’m 18-24, which most people online seem to think anyway. (I’m fifteen.)
    Arts & Entertainment – Comics & Animation – ComicsArts & Entertainment – Movies – Science Fiction & Fantasy FilmsArts & Entertainment – Music & Audio – RadioArts & Entertainment – Music & Audio – Urban & Hip-Hop – Rap & Hip-HopGames – Computer & Video GamesReference – Language Resources – Foreign Language ResourcesShopping – Apparel – Undergarments
    What I want to know is how the hip-hop thing got on there. Not my music genre at all. Same with the underpants. I do not Google-search anything related to underpants. Unless Google can magically look at my tastes in fanfiction there isn’t anything underwear-related on my computer at all.

  • Lisa Jonte

    Google not only thinks I’m a guy, but one about half my age.  Genius.

  • Sophie Wagner

    20 y-o girl but google thinks I’m 24-35 y-o male. Apparently a male because I like games, comics, and comedy? 

    I have my history on and I’m even using chrome.

  • http://www.facebook.com/profile.php?id=1117234345 Julie Allen

    Well, I am female, although 18-24 (I’ll take it LOL  It’s wrong, but I’ll take it).  My history was on and here are my categories:
    Arts & Entertainment – Comics & Animation – Anime & MangaArts & Entertainment – Movies – Science Fiction & Fantasy FilmsBeauty & FitnessGames – Computer & Video GamesShopping – ApparelBased on those, I was actually a little surprised they got my gender right!

  • http://twitter.com/PhysicistLisa Lisa M

    SNORT!!! it turns out on my home computer i’m an 18-24 year old male despite my accurate at work description of 25-34 year old female 
    http://twitpic.com/8cjtpd

  • http://www.facebook.com/people/Lindsay-Shirkey/1356680424 Lindsay Shirkey

    18-24 male. I’m female. 

  • Alicia Little

    Arts & Entertainment – Music & Audio – Music Equipment & Technology – Musical Instruments – Drums & Percussion = 18-24 year old Male

    Sorry Google, 17 year old Female here.

  • http://twitter.com/MacyLao Macy Lao

    20s female here who works in original programming at a cable network whose demo is still perceived to have a male skew. Often speak to a friend who mine, another 20s female, who works as an engineer in the video game industry. We’re obviously females working in male-dominated industries, and that’s just the reality of the situation.

    Google labeled both of us as male. No surprise. Based on our interests, we’re part of a subculture that is still largely male. For those who don’t like the statistics, work to change them…instead of crying/bitching/whining.

    Aside from Google and their metrics, there are larger sociocultural ideas of who does and does not do “nerdy” things. Like most things, that is perspective is changing very, very, very slowly. Fixing other more relevant problems will change the entire way society views women in subcultures to begin with.

    At the end of the day, to be “shocking,” you’re more than just “the proud owner of a vagina.”  At least, I hope we all are. Are you a sassy gal? Sure! Are you a sassy geek? Why not! Are you both? Maybe! But does that encompass everything and all that you are? Definitely not. We try to fight for recognition within male-dominated subcultures as females, as if being female is a contradictory note when pairing it up to the concept of being male, as if being female gives some inherently different perspective.

    Why feel diminished if an algorithm doesn’t label you “correctly?” Does that stop you from participating in said subculture? Does that stop you from pursuing whatever interests and engages you? Do you really need validation from Skynet and/or the mainstream? What will that accomplish? 

    To end on a slightly cornball note, ”Be the change you want to see in the world.”

    On an unrelated note, we both love how this blog is called The Mary Sue. :-)

    If you’ve still got your panties in a bunch…that’s what eating your feelings via a gallon of ice cream is for. ;-)

  • http://sleepbot.myid.net/ sleep

    Or, you could just accept that you like male things

  • http://newstechnica.com David Gerard

    I’m male, but apparently 65+. (I’m 45.) And here I thought I was an aging hipster …

  • http://twitter.com/relmneiko relmneiko

    Oooh, it nailed me: female 18-24. My big categories are Arts & Entertainment – anime+manga/comics/online video. Books+Literature and Reference – dictionaries, encyclopedias, language resources, foreign language resources. Online communities, social networks (….I’ll tell you now it’s all about livejournal). Obvious nerdy university student. And as we all know, there are no menz on LJ or tumblr, so I’d HAVE to be female.

  • Kim Feldt

    “Why feel diminished if an algorithm doesn’t label you “correctly?”"
    Because there is no need at all for the algorithm to label you by gender. None. The ad targetting is by your interests. Having the “you’re male/female” part of it is completely unnecessary. That is why it is insulting, and damaging. “You’re not really a male/female, because males/femalse don’t like this stuff”.

  • http://twitter.com/MacyLao Macy Lao

    I don’t think any algorithm is choosing to label you. That’s you projecting/extrapolating whatever you think and feel onto what the data is telling you. It’s a piece of data and you’re giving it whatever context suits you…and the sames goes for me.

    The way I infer it is: “These are my interests (which are correct) and based on these interests, Google assumes I am male because this particular subset is still PERCEIVED to be predominantly male.” Whether or not that perception is true, I don’t know as I don’t really have access to mounds of consumer data. In psychology, there’s a term called schema that refers to a “cluster of pre-conceived ideas” to organize information. All of us view people and the world around us on how we’ve neatly boxed everything up in our heads because it’s “easier” to have a framework to contextualize our world and our actions. Yoinking from Wiki, “We are inclined to place people who do not fit our schema in a ‘special’ or ‘different’ category, rather than to consider the possibility that our schema may be faulty.”It’s easier for marketers to label us, because THAT idea puts us into a nice, little box that’s uncomplicated and reduces you to a few bullet points. The reality is we live in a consumerist society that panders to labels, and that’s really the bigger problem (which I have no solution for!). My parents have joked, since I work in television, that “I contribute nothing to society aside from escapist entertainment,” which is certainly part of that consumerist machine! WHY DID NO ONE TELL ME?! ;-) Alas, as long as there are consumers, there will always be marketers…In some ways, I feel that even choosing the label of “geek girl” is damaging because it’s yet another label to add to the marketing jargon pile, regardless if it’s a label you’ve created for yourself. By labeling, there will be be unavoidably a subset of the “geek girls” set who feel that the main set does not represent who THEY are. Perhaps it’s “geek girls who always wear hats and play bagpipes.” On a more serious note, how about those who don’t feel like they want to identify themselves in the gender binary and refuse to even use the terms “male or female?” …and then we’re back in the same situation all over again.

  • Rebecca Sparks

    Age correct: gender inaccurate
    Games – Computer & Video Games – Casual Games
    Games – Online Games – Massive Multiplayer
    People & Society
    World Localities
    Age: 25-34Gender: Male

  • Rebecca Sparks
  • http://www.facebook.com/Gorillazfan Emily Hill

    omg it got my age right 18-24 I’m 23 but it says I am a guy wtf google

  • Snow Wildsmith

    Interesting. They got my gender correct (female), but apparently because I am interesting in fan fiction and anime and manga, they assume I’m 18-24. Actually I’m a 38 year old book reviewer and teen librarian, so I guess it makes sense that I am “…interested in topics that mostly interest people aged 18-24.”

  • http://profile.yahoo.com/CL5PLAPJYBW7GC33OPE2Q4CDEU Faith

    No demographics information on me. On the other hand, though, I apparently somehow got Beauty and Fitness on there (did I google for biking tips or something…?), Roleplaying games, computer games, TV crime & legal shows, visual art and design, as well as shopping – apparel, which I assume is a reference to my epic search for tie clips. I’m female. It’s definitely best they didn’t try to guess.

  • Larissa Arnold

    Hmm… Got my age and gender wrong. Google seems to think that I’m 18-24 and male.
    35 and female here.

    Well, now. That’s strange. I just checked it a second time and, while still thinking I’m a young male, the categories have changed slightly.

    First it showed Arts & Entertainment (Comics, Humour, Visual Art Design), Computers & Electronics (Software Utilities), Games, Online Games (Massive Multiplayer).

    Now it shows Arts & Entertainment (Music & Audio), Computer & Electronics (Software Utilities), Food & Drink (Candy & Sweets) [yes, I have a ginormous sweet tooth].

  • Anonymous

    In Chrome (facebook and links followed from same):
    News – Politics
    Online Communities – File Sharing & Hosting
    18-34 Male

    In Firefox (everything else):
    Autos & Vehicles – Vehicle Brands – ToyotaComputers & Electronics – Consumer ElectronicsHome & Garden – Bed & Bath – BedroomHome & Garden – HVAC & Climate ControlInternet & Telecom – Service Providers – ISPsShopping – Consumer Resources – Product Reviews & Price Comparisons
    35-44 Male (age range is right)

    I’ve been browsing to furnish and set up entire house as I’ve just moved to a new country, and it shows!  But apparently my husband should be the one doing all this.

    On my mobile:
    Business & Industrial – Business Operations – Human Resources

    Computers & Electronics

    Games – Computer & Video Games – Gaming Media & Reference

    Hobbies & Leisure – Special Occasions – Weddings

    Internet & Telecom – Mobile & Wireless – Mobile Phones

    Jobs & Education – Jobs

    Online Communities – Online Journals & Personal Sites

    Pets & Animals – Pets – Birds
    25-34 Male

    I’m going to correct them all.  It’ll be interesting to see if there is a change in the ads shown to me, or if they do chose ads based more on the searches themselves.

  • http://www.facebook.com/people/LeaAnn-Collins/1118322205 LeaAnn Collins

    Age: 18-24
    Gender: Male
    Age & gender both incorrect.  I’m 39 yo female (& apparently very immature).  Also, I surf tons of feminist sites, though that didn’t show up in my profile.

    Arts & Entertainment – Celebrities & Entertainment NewsArts & Entertainment – Comics & Animation – CartoonsArts & Entertainment – Movies – Movie ReferenceArts & Entertainment – Movies – Science Fiction & Fantasy FilmsArts & Entertainment – Performing Arts – Opera

  • http://twitter.com/traceywilson tracey wilson

    So I’m a 25-34 y/o male (I’m a 52 y/o woman) and my 17 y/o daughter is an 18-24 y/o male.  Hmph.  Insulting.  History was on for both of us.  Our interests in sci-fi, geek culture and gaming are all “perceived” to be male.  Whatever.  

  • http://twitter.com/Jadielady Jessi

    Well 3 cheers for my love of nail polish, google does recognize me as female despite my other interests.

    Arts & Entertainment – HumorArts & Entertainment – Music & Audio – Rock Music – Metal (Music)Beauty & Fitness – Face & Body Care – Make-Up & CosmeticsBusiness & Industrial – Business Services – Office SuppliesGames

  • Marie Hix

    Waiiiiit a minute… are you… ME? ;)

  • Nightsky

    Hey, not only am I a man, I’m over age 65! (reality: 34, woman)

  • http://twitter.com/demeterschild Joan Miller

    I’m a 24yo F who came out as 18-24 M. 
    My top three categories/interests were:

    Finance – (more details, but it’s personal)
    Sports
    Sports-Hockey 

    Which describes me over the last couple weeks maybe. The Finance bit is right out, and I don’t have any idea why sports is on their twice. I will admit I’ve been REALLY into hockey lately. 

  • http://twitter.com/IvidiaKt Ividia Kt

    Wrong on both counts.  But I guess since I’ve always behaved like one fo the boys… :P

    Your categories
    Below you can review the interests and inferred demographics that Google has associated with your cookie. You can remove or edit these at any time.
    Arts & Entertainment – Music & AudioBeauty & Fitness – Body ArtShopping – Apparel – Footwear

    Your demographics
    We infer your age and gender based on the websites you’ve visited. You can remove or edit these at any time.
    Age: 25-34Gender: Male

  • http://twitter.com/demeterschild Joan Miller

    This line in the FAQ might explain all the false positives: 

    “Because many of the websites that Mary visits are related to gardening, Google puts her number (114411) in the “gardening enthusiast” interest category. Similarly, if those sites have a majority of female visitors (based on aggregated survey data on site visitation), her number (114411) may be added to the ‘female’ inferred demographic category.”

    So conversely, if I visit NHL.com and the majority of NHL.com’s visitors are Male, it puts one tick for me into the male category. The more male dominated sites I visit, the more male I seem apparently. Seems like a self-perpetuating problem. 

  • http://naeko.tumblr.com Naeko

    Same here; I’ve had mine on for a few years (or, it feels that way, at least), but Google has no interest in making assumptions about me, I guess.

  • Anonymous

    Maybe God wants us to meet a few wrong people before meeting the right
    one, so that when we finally meet the person, we will know how to be
    grateful.—> sugarcupid.C○MIt is a person’als place where you can
    meet success’ful rich men, classy mature women, rich women looking for
    marriage, or just meet beautiful friends and singles

  • http://www.facebook.com/people/Sarah-Nuckolls/623068949 Sarah Nuckolls

    So apparently I’m not only male but younger than I am… despite hair care, crafts and women’s fitness all being on the list wouldn’t the fact that I have more female type searches overall cancel out the one video game search? Oh well I shall manually adjust their perception of me.

  • Anonymous

    Arts & Entertainment – Comics & Animation – Anime & Manga
    Arts & Entertainment – Movies – Science Fiction & Fantasy Films
    Arts & Entertainment – Music & Audio – Rock Music
    Arts & Entertainment – Music & Audio – World Music – East Asian Music
    Games – Computer & Video Games
    Games – Roleplaying Games
    Hobbies & Leisure – Special Occasions – Weddings 

    Age: 18-24
    Gender: Female 

    Age and gender are both correct. It had to be all the wedding dresses. ><

  • Anonymous

    Arts & Entertainment – Comics & Animation – Anime & Manga
    Arts & Entertainment – Movies – Science Fiction & Fantasy Films
    Arts & Entertainment – Music & Audio – Rock Music
    Arts & Entertainment – Music & Audio – World Music – East Asian Music
    Games – Computer & Video Games
    Games – Roleplaying Games
    Hobbies & Leisure – Special Occasions – Weddings 

    Age: 18-24
    Gender: Female 

    Age and gender are both correct. It had to be all the wedding dresses. ><

  • http://www.facebook.com/profile.php?id=521283948 Nyssa Hamilton

    18-24 year old female… yup. I think it was the Music theatre that tipped me over the edge to female as everything else seems to be the same as everyone here who got assigned “male” (movies, comedy, comics, rock, science, news, etc). Which sucks for all the dudes I know who are into and interested in drama and theatre, muscial or otherwise. Not particularly bothered by it but it is interesting

  • http://twitter.com/DawnStarlight Lady Dawn

    Same result for me : “25-34 year old male”, despite my interest in “Babies & Toddlers”. :)

  • http://burningbird.net Shelley Powers

    Same for me. They got the age right, but they think I’m a man, because most of my interests are in computer technology and the law. 

    What, not enough cooking videos?

    The problem with Google is that it’s isn’t as smart as it thinks it is. 

  • http://melancholywise.tumblr.com/ Sophie

    Well at least they’re considering transvestites?

  • http://twitter.com/Super_Widget Joanna

    Yeah, Clever Bot try to convince me I was a dude cos I talked about video games.  Narrow Minded Bot.

  • Ayanni Hanna

    Arts & Entertainment – Movies – Science Fiction & Fantasy FilmsArts & Entertainment – Music & AudioBeauty & FitnessComputers & Electronics – SoftwareJobs & Education – EducationReal Estate – Apartments & Residential RentalsReal Estate – Real Estate ListingsShoppingAge: 25-34
    Gender: FemaleRight on both accounts!  I wonder what it was that put me over?

  • Jocelyn Rhoten

    18-24 year old male. I’m actually a 27 year old female who apparently likes graphic design, online video, humor, movies, computers & electronics, body art and games.

  • http://twitter.com/SylviaSybil Sylvia

    The predominance of women on this page reveals to any half-awake observer that these interests are not restricted to males and are, in fact, quite female-friendly.

  • http://pulse.yahoo.com/_AOFTU2AM7WRZZFDC6SPN4XF6KQ Null

    Arts & Entertainment – Movies – Movie Reference
    Arts & Entertainment – Movies – Science Fiction & Fantasy Films
    Arts & Entertainment – TV & Video – Online Video
    Pets & Animals – Wildlife
    World Localities – North America – USA – Florida
    25-34 year old male (correct). Not sure about the wildlife thing, and I don’t live in Florida–but I was reading about the Republican presidential primaries (I’m rooting for Gingrich so he’ll lose against Obama) and the only reference to wildlife I can think of was the recent segment I saw where NBC was debating whether to air the segment where they have people drink donkey…products.
    It would be interesting if geek girls are now a large enough demographic that targeted ads would be effective. If you knew you had a magazine, say, devoted to geek girls, what would you try to sell them *that you wouldn’t sell geek boys or nongeeky women*? Knitting needles? Mercedes Lackey and Jacqueline Carey books? I’ve seen lines of power tools with a small grip to make them easier for women to use. Are there any technology devices preferred by nerd women?

  • http://shortandcurvy.blogspot.com/ Bianca

    I am female. Here is mine:

    Comics
    Sci-fi
    Graphic Design
    Fashion and Style 
    PR
    Fonts
    People and Society
    Shopping
    Female 25-34

    http://i252.photobucket.com/albums/hh9/biancanrobinson/Skynet.jpg

  • http://www.facebook.com/profile.php?id=743514621 Emily Taylor

    39 year old woman here, but google thinks I’m an 18-24 year old man.

    Your categoriesAutos & Vehicles – Vehicle Brands
    Computers & Electronics
    Games
    Games – Computer & Video Games
    Games – Computer & Video Games – Shooter Games
    Travel – Air Travel

  • http://olivewildly.wordpress.com/ Olive Wildly

    Same on the “Urban Hip Hop & Rap Hip Hop” — wtf? I wonder if some of my favorite artists are some how misclassified in Google’s databases? As far as I can remember, nearly all my online music listen is indie alt / punk / pop punk…. 

  • Briana Cramer

    My age and gender were correct but in addition to lots of gaming, electronics and entertainment in my history I also had beauty, fitness, and cooking. Maybe that helped as being stereotypically female?  Google history turned on btw.

  • Elizabeth Howard

    Well, I’m certainly female, but I’ve been a female geek for longer than Google thinks I’ve been. Google thinks I’m somewhere between 25 – 34, but I’m actually 48. It’s not just getting the sex wrong for some of us but the age as well. Evidently, only young people like the things I like. What am I supposed to like at my age, one wonders.Your categoriesBelow you can review the interests and inferred demographics that Google has associated with your cookie. You can remove or edit these at any time.Arts & Entertainment – Humor
    Arts & Entertainment – Visual Art & Design – Photographic & Digital Arts
    Business & Industrial
    Computers & Electronics
    Games – Computer & Video Games
    Games – Puzzles & Brainteasers
    People & Society – Social Sciences – Psychology
    Reference – General Reference – Biographies & Quotations
    Reference – General Reference – Dictionaries & Encyclopedias
    Reference – Language Resources
    Shopping – ApparelYour demographicsWe infer your age and gender based on the websites you’ve visited. You can remove or edit these at any time.Age: 25-34Gender: Female

  • http://bookoisseur.tumblr.com Rachael

    I had to hit resume on my Google history but before that, my profile on Google Ads was pretty accurate. And it did know I was female. 

  • http://openid.anonymity.com/ywq2oz googlesuxamab

    lolzy, ^.^  Shiny side out!

  • http://julienilson.wordpress.com/ Julie Nilson

    Yup–Google thinks I’m a dude too. They got my age range, interests, and location correct, but apparently being interested in current events, games, and rock music means that I must also have testicles.

  • http://pulse.yahoo.com/_BJ65LLJI6OOKT7NR4SLMWO2XZA Dazee

    Yeah, I remember when this first came out. I forget where I read it, but that was the first thing I jumped on. Sure enough. I was ‘Male’. Whether I checked it on my work computer or my home computer. This is what I havee on this computer.

    Arts & Entertainment – Movies – Movie ReferenceArts & Entertainment – Movies – Science Fiction & Fantasy FilmsComputers & Electronics – Software – Software UtilitiesGamesShopping – ApparelWorld Localities – Asia – South Asia – India

    Your demographics
    Age: 25-34Gender: Male

  • http://pulse.yahoo.com/_BJ65LLJI6OOKT7NR4SLMWO2XZA Dazee

    What we’re trying to say is.. these AREN’T all male things. If this many (and who knows how many other) Females like these exact same things… how are they guy only things?

    I’m not really complaining myself. I find it slightly amusing and it will be interesting to see how it changes over time.

  • http://twitter.com/amber_stone Amber Stone

    Ha ha! Exactly me, too. Google thinks I’m 18-24 and a guy and I’m also a 32 year old female.

  • http://twitter.com/amber_stone Amber Stone

    My “interest” list seems to be a lot longer than the others posted here. There are 15 categories for me but I’m happy to see that it’s dominated by Arts & Entertainment. Comics & Animation, Movies, Movie Reference, Art & Design, Arts Education- those (along with arts and entertainment the category itself) were my first 6 entries. My last entry being Shopping:Toys. Fighting games was on there, too but that was for reference for some pictures.
    Anyhoo, google thought I was an 18-24 year old male but I fixed it, posting my 32 year old female status. Now I can get more “Do you have unsightly belly fat?” ads instead of my current “Livescribe” ad. Look up that damn pen once and get livescribe ads for a week solid.  -_-;

  • http://hummeline.tumblr.com Emily Hummel

    Arts & Entertainment – Humor
    Arts & Entertainment – TV & Video – TV Shows & Programs – TV Comedies
    Business & Industrial
    Computers & Electronics
    Games
    Hobbies & Leisure – Crafts – Fiber & Textile Arts
    Jobs & Education
    Online Communities – Photo & Video Sharing – Photo & Image Sharing
    Shopping – Apparel

    Age: 25-34
    Gender: Male

    Yep. I’m a lady. 28.

  • http://twitter.com/amber_stone Amber Stone

    The above comment was for my personal laptop. This is for my PC which is shared with my 32 year old boy friend:
    Arts & Entertainment; Arts & Entertainment – Comics & Animation – Comics; Arts & Entertainment – Music & Audio – Rock Music; Business & Industrial – Advertising & Marketing; Games – Computer & Video Games – Adventure Games; People & Society; Reference – General Reference – Calculators & Reference Tools; Shopping – Toys;
    Demographics – Age – 25-34; Demographics – Gender – Male 
    I find it odd that this list is so much shorter.
    Also, that it doesn’t include any porn.
    And as an added bonus, livescribe ads on this machine, too. Google is getting too smart for me. I’m gonna buy the damn pen! Just leave me alone!

  • http://www.indigotea.com/ C.S. Bennett

    I’m glad that I’m in good company; Google had me pegged as 25-34 male, even though I’m female and over 40. Gotta love it.

  • http://twitter.com/Tasonir2 Tas

    I had the opposite experience: When I first found this ad cookie page, it correctly identified me as male.  I wanted to see what kind of an impact it would have, so for the last couple of months I’ve been browsing the internet as a female, according to google.  Haven’t really noticed much of a change at all though, I have a (semi-effective, non updated) ad blocker installed.  No tampons yet.  Maybe the cookie doesn’t believe me.

  • http://www.facebook.com/profile.php?id=620011132 Merkku Annika Sovijärvi

    “Games – Computer & Video Games – Adventure Games
    Pets & Animals
    Shopping
    Shopping – Apparel
    Shopping – Apparel – Costumes

    No demographic categories are associated with your ads preferences so far.”

    Google can’t tell what I am. :D It’s the games throwing it off, right? The other four sound pretty girly to me. (shopping shopping shopping xD )

  • http://twitter.com/LJo83 Lindsay Beaton

    I like games and comedy movies…I must be an 18-24 year-old guy! Sorry Google, just a 28-year-old female editor who needs a break from agriculture writing. Ha!

  • http://www.facebook.com/people/Maricruz-Villalobos-Zamora/100000331523296 Maricruz Villalobos Zamora

    I don’t have demographic Information. I must be unclassifiable 

  • Smack80

    I got male, 55-64. Why so old? I understand the male, I buy mostly electronics online but I don’t recall buying Depends or other old people stuff! Maybe it’s the pet supplies? 

  • http://www.mariminiatt.com Mari Miniatt

    Happened to me too. Because my interests were Heavy Metal, horror, games, and sci-fi. They thought I was an 18-24 Male.
    40 yr old woman was amused.
    I did change my gender and age and dropped Hip Hop, except for the Horrible History raps, I don’t listen to it.

  • Anonymous

    I tweeted about this a couple of days ago – Google also has me down as a 18-24 year old male. My history is on and I am a 40 year old female gamer/tech geek with a serious high heel addiction. Starting to worry about the 18-24 year old male population and the amount of shoes sites and blogs they must visit…

  • http://www.facebook.com/profile.php?id=2330112 Holly Chandler

    Well, Google assumes I am not only a male, but apparently an immature one at 18-24. Due to my categories being media-music-rock music, computers and gaming, pets and animals, and shopping-apparel….undergarments? Hmm. I guess it assumes I’m a male that wears lingerie too!

  • Francesca M

    What I found amusing was that I have stuff about MMOs, geekery etc. BUT I have stereotypical female stuff like shoe shopping,  and weightloss, and makeup. It still decided I was male. Sooo they can accept a guy with outside gender norm interests, but a girl… ohhhh google.

    Then again.. maybe they just assume everyone on the internet is a boy.

  • Anonymous

    I have a new strategy! I will counter every Star Wars related search I enter with a search for birth control and tampons. Bogdammit Google, you will know geek girls exist even if I have to artificially balance my profile!!!! 

  • http://twitter.com/C4bl3Fl4m3 Cable Flame

    Hey, I like yogurt! ;-)

  • http://www.facebook.com/profile.php?id=423156 Marissa Fessenden

    A-yup. This is what my classmate figured. I’m female science writer, 24. The science = not woman. Google thinks I’m a 24-35 year-old male. But I am interested in my interests:

    Arts & Entertainment – Visual Art & Design – Design – Industrial & Product DesignBeauty & Fitness – Body ArtComputers & Electronics – Software – Multimedia Software – Desktop PublishingGamesPeople & SocietyScience – Biological Sciences – Anatomy

  • Amy Peters

    Interests associated with my account:
    Arts & Entertainment
    Arts & Entertainment – Movies – Movie Reference
    Arts & Entertainment – Music & Audio
    Arts & Entertainment – Music & Audio – Country Music
    Arts & Entertainment – Music & Audio – Vocals & Show Tunes
    Arts & Entertainment – Performing Arts
    Books & Literature
    Food & Drink – Cooking & Recipes – Baked Goods
    Food & Drink – Cooking & Recipes – Fruits & Vegetables
    Jobs & Education – Education – Colleges & Universities
     
    My apparent demographic:
    Age: 18-24 Gender: Male

    I’m 22, but I’m pretty sure that I’m female. And I don’t know where the country music thing came from, but the rest of my interests seem pretty accurate. Now I want to know what it is about Movies, Music, Cooking, Literature, and Education that screams “Guy.” Also, why don’t they want to sell me video games anymore?

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