comScore X-Ray Pin-up Calendar - Pics | The Mary Sue
The Mary Sue

This Exists: X-Ray Pin-up Calendar [Pics]

Medical imaging firm EIZO wanted to come up with a catchy giveaway that highlighted their expertise in “high-precision displays for the examination and diagnosis of radiographs.” The result, dreamt up by German ad firm BUTTER: A pin-up calendar in which women, truly, truly bare all. As the promotion concept puts it, “Very popular among craftsmen but quite new for medics: Pin-up calendars. At last, one which shows absolutely every detail.”

The photo for January is above. Check out the full calendar after the jump:

February

March

April


May

June

July


August

September

October

November

December

Update: You can apparently buy one on eBay.

(Advertolog via Ufunk via Reddit)

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