It's no secret that the United States Postal Service
has seen better days. While it used to be veritable king of the world, providing what was pretty much the only
form of communication, now it's sort of stuck in the past, providing only what is pretty much the most outdated form of communication. You can't expect a huge, historic, national institution to go down without a fight though, can you? Of course not, and that's why the Postal Service is starting to run subtle attack ads
against the scourge of email
Although it may be true that a refrigerator has never been hacked (yet) and that a corkboard has never been attacked by a virus, the arguments don't seem to weigh the relative importance of speed. Sure, snail mail is infinitely safer from a cybersecurity standpoint, but email is also practically instantaneous.
Worthwhile trade off? Probably. As mentioned in one of the ads, USPS does, however, send packages -- a service that the Internet has made all the more important -- and it tends to keep other courier services in check price-wise. It's easy to poke fun at snail mail, but until someone designs a replicator, physical mail delivery does
have a place even if it's a smaller one than before.
Video of the ads after the jump.
The United States Postal Service, like just about everyone, is seeing some hard times. Among the proposals being considered to help get out of debt is the discontinuing of all Saturday mail service by the USPS. According to AOL News
, the cut of Saturday mail delivery could save around $3.1 billion dollars per year. The USPS would lose $230 billion over the next decade if things continue as they are. Increased use of the internet for bill-paying and other transactions and communications are largely to blame for the deficit.
Hallmark and CVS
have both come out against the proposal to discontinue the service. But perhaps its most adamant opposition is Amazon, which insists that Saturday delivery is a vital part of the service they offer and something that people have come to expect from the epic marketplace.