Would you say you're an impulse-buyer
? Or do you tend to compare prices and research
everything you buy? While it technically doesn't matter how you decide what you want purchase on a day-to-day basis, it may have a profound effect on what you buy, in addition to how you buy it. A new study
from the Journal of Consumer Research
suggests that some people start liking stuff less
as soon as they start learning
about it, regardless of whether or not they like what they hear.