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BIG♥NYC

Giant Heart in Times Square Beats Faster With Every Touch

Architectural group BIG has given a large, glowing Valentine to the city of New York with their BIG♥NYC project. It is, quite literally, an enormous heart in the middle of Times Square made from 400 transparent rods that form a 10 foot-tall cube. Lit by LEDs, a large red heart resides in the center of the big cube which can be affected by visitors. Simply pressing a nearby plate will activate the heart, but linking together more people make it beat faster and brighter. Hopefully people will keep some hand sanitizer around, lest this "heart"warming display become a disease vector. See a video of the installation, after the break.

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