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Reebok and Marvel are Making Sneaks for Geeks (And They Haven’t Forgotten the Ladies)


Converse’s arrangement with DC and the unisex styling of their shoes has been a boon to geeky chicks looking for kicks everywhere. But if you’re more of a Marvel girl, pickings have been slim. And while I wouldn’t call two characters a feast, it’s two more than there used to be, so it’s pretty cool that when putting together its new line of Marvel superhero inspired sneakers, Reebok didn’t forget the ladies.

Above is the design for Black Widow. All the sneakers feature color and materials appropriate to the hero the represent, logo hangtags, tongue details, heel details, and an insole featuring art of the character. Here’s the Emma Frost model:

Unfortunately, there doesn’t appear to be any pictures around of the insoles of the Widow and Frost shoes, but if the guys’ shoes are any indication…

You’ll be stepping on something pretty awesome.

(via Design Taxi, insole pictures via ye-wa on Flickr.)

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Susana Polo thought she'd get her Creative Writing degree from Oberlin, work a crap job, and fake it until she made it into comics. Instead she stumbled into a great job: founding and running this very website (she's Editor at Large now, very fancy). She's spoken at events like Geek Girl Con, New York Comic Con, and Comic Book City Con, wants to get a Batwoman tattoo and write a graphic novel, and one of her canine teeth is in backwards.