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LexCorp Viral Video Hypes Batman v Superman, Breaks Plenty of Fourth Walls

The swell around Batman v Superman continues as “LexCorp” releases a viral video advertising their free WiFi at NYCC as well as a promotional “charging device” to be given away at the LexCorp booth.

This video’s great because it sounds and feels like every other tech announcement video in the world. It’s perfectly on tone, and, hey, hexagons! Hexagons are totally in, everyone. So fashionable. Also, I could swear I’ve heard “a better/greater tomorrow, today” before. Oh, and is anyone else getting Brainiac vibes? No? Just me? Okay.

Stick with me for a moment, though: how cool would it be if this was a rabbit hole into some alternate reality game? Think about it. You go to NYCC, pick up one of those devices, start charging your phone, but then you realize it’s a flash drive… sigh. The slow rollout of things like the Fortune interview and this video are reminiscent of ARGS, is all I’m saying.

If you’re at NYCC this weekend, pick up one of those devices and let us know.

(via Screen Relish)

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Jessica Lachenal is a writer who doesn’t talk about herself a lot, so she isn’t quite sure how biographical info panels should work. But here we go anyway. She's the Weekend Editor for The Mary Sue, a Contributing Writer for The Bold Italic (, and a Staff Writer for Spinning Platters ( She's also been featured in Model View Culture and Frontiers LA magazine, and on Autostraddle. She hopes this has been as awkward for you as it has been for her.