Things We Saw Today: Lego Removes Outdated & Unnecessary Gender Labels From Its Toys
Lego has announced that they will remove outdated and unnecessary “boys” and “girls” labels from their products, according to a report from The Guardian. The move comes after the company commissioned a study on gender bias and stereotypes from the Geena Davis Institute on Gender in Media and the results came back predictably bleak.
Whenever this conversation of eliminating gender labels in clothing or toys or other children’s products, there are always people who claim it’s a silly thing to be concerned about, that gender bias doesn’t actually exist, and that kids already have the freedom to wear and play with whatever they want.
Of course, if that were true, then why would there be gender labels and separate store sections for these things in the first place? Also, it’s not true. This study—which operated on a gender binary—found that 71% of boys worried they’d be made fun of if they played with toys stereotypically designated for girls, and that their parents shared those fears in similar numbers.
“Parents are more worried that their sons will be teased than their daughters for playing with toys associated with the other gender,” said Madeline Di Nonno, the chief executive of the Geena Davis Institute on Gender in Media, who conducted the research.
“But it’s also that behaviours associated with men are valued more highly in society,” said Di Nonno, per The Guardian. “Until societies recognise that behaviours and activities typically associated with women are as valuable or important, parents and children will be tentative to embrace them.”
As of now, the Lego website is not searchable by gender. Instead, products are listed by age, theme, and interest—all categories that make a lot more sense than gender ever did in finding toys kids will like.
- “Goodbye, Columbus? Here’s what Indigenous Peoples’ Day means to Native Americans” (via NPR)
- Of course Kyrsten Sinema teaches a course on fundraising. It’s basically the only thing she cares about. (via The Intercept)
- These stories about the toxicity of Sharon Waxman—founder and CEO of entertainment news site TheWrap—are horrendous. (via The Daily Beast)
- This looks adorable:
— Aardman (@aardman) October 11, 2021
- The first Black female firefighter in one Florida city is suing after a mural was painted depicting her as a white person. (via The Root)
- Walmart will begin selling Squid Game (and other Netflix) merch, because we’ve fully jumped the capitalism shark. (via Vulture)
- Starting next year and continuing through 2025, the US Mint will be launching the American Women Quarters Program. Each year, five different quarters will be produced with tail-side designs featuring history-making women. The 2022 quarters will feature Maya Angelou, astronaut Sally Ride, Chinese American classic film star Anna May Wong, first female principal chief of the Cherokee Nation Wilma Mankiller, and suffragist and educator Nina Otero-Warren. (via The Verge)
Columbus more like Columbitch am I right
— alex halpern (@HalpernAlex) October 11, 2021
What did you all see out there today?
(image: JIM WATSON/AFP via Getty Images)
Want more stories like this? Become a subscriber and support the site!
—The Mary Sue has a strict comment policy that forbids, but is not limited to, personal insults toward anyone, hate speech, and trolling.—
Have a tip we should know? [email protected]